08 September 2010 - Indosat Launches Asia’s First Number Selection Directly on a Mobile Handset

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ENGLEWOOD, Colorado – Evolving Systems, Inc. (NASDAQ-EVOL), a leading provider of software solutions and services to the wireless, wireline and IP carrier market, today announced that PT Indosat TbK, has launched the Company'sDynamic SIM Allocationtrade;solution throughout Indonesia.

Evolving Systems' Dynamic SIM Allocation solution allows new subscribers to select their own mobile number from a menu displayed on the handset when they buy and activate a new SIM card. The subscriber can choose their language (currently Bahasa Indonesia or English), select an Indosat package and tariff and then enter the pre-paid registration details.

The inexpensive number selection feature is expected to be very popular in the highly competitive Indonesian market. For just Rp1,500 (approx. USD 15c) Indosat will allow subscribers to choose their own number. Customers can also view ‘golden numbers' which may consist of repeated digits or numbers with multiple ‘8's – a number linked with prosperity in the Asia region- which can be bought for between US$3 and US$100 and paid for via top-ups or using an ATM.

Indosat is also simplifying its offering by launching a generic SIM card which allows the subscriber to choose their brand/tariff when they activate it. In doing so, it will dramatically reduce the number of card types in the market, while at the same time benefitting dealers who will only need to stock one type of Indosat SIM card. This will also simplify the logistics and stock management and will allow Indosat to complete ordering and delivery in a shorter timeframe.

"Indosat has always been innovative. Offering true number selection to subscribers directly on the handset and allowing them to choose their preferred tariff plan is definitely a first in Indonesia, and we think in Asia” said Laszlo Barta, Chief Commercial Officer for Indosat. "We first launched in two regions to test the subscriber experience and received very positive feedback from the new subscribers, as well as our Dealer Channel. We are now commencing the nationwide launch and expect this to increase our new activations.”

"We are delighted that Indosat has decided to work with us to launch Dynamic SIM Allocation in Indonesia,” says Thad Dupper, President and CEO of Evolving Systems. "The region has a very large population, but with ten mobile operators in the country, competition is intense. For many people, a ‘good' mobile number can be very valuable and the results of a recent trial in Indonesia showed that many subscribers bought the new cards because they liked the flexibility of choosing their own phone number and tariff plan. In the longer term, subscribers choosing their own number were found to have higher average revenue per user (ARPU) and their operator loyalty was extended.”

News Source : 08 September 2010 - Indosat Launches Asia’s First Number Selection Directly on a Mobile Handset