2011 Oscars Nominees & Fan Reaction to the 83rd Academy Awards Slice by Emotional Slice

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TipTop Technologies semantically analyzed social media data -- tweets mentioning 2011 Oscars nominees -- mined during the 83rd Academy Award's ceremony & classified it into various emotional categories expressed in the messages. By slicing this data along different dimensions, TipTop discovered unique insights about the public reaction to the 83rd Academy Awards that goes beyond just counting the number of tweets (likes or shares) that were generated in social media.

Sunnyvale, CA. March 1, 2011 (PressReleasePoint) -- TipTop Technologies today announced the results of its semantic analysis of messages from social media to capture the public reaction to the Oscars nominees & Red Carpart events during the 83rd Academy Awards aired February 27th. Overall fan sentiment around the Oscars & the Academy Awards was positive this year, but positive opinion dropped & negative sentiment increased dramatically after the event. Pre-ceremony tweets on Feb 27 were 53% positive & 10% negative. Post-ceremony messages were 42% positive & 18% negative (More Oscar leader-board sentiment trend analysis can be found at http://ftt.nu/oscars). To generate these results, TipTop mined content from tweets collected in real-time during the walk down the Red Carpet and from the Academy Awards ceremony to the after-party buzz. TipTop's next-generation semantic and analytic tools looked for evidence in these messages of emotional expressions towards any of the Oscar nominees. These expressions were then analyzed, scored, ranked, and normalized across different categories such as love, happiness, humorousness, anger, sadness, and sensuousness.

Some of the interesting findings from Red Carpet fashion tweets include:

• Most Loved look goes to Hailee Steinfeld (62.5 %) & Jesse Eisenberg ( 58.3%).
• Most Hated style goes to Amy Adams (23.9 %) & Javier Bardem (10.6 %).
• Saddest outfit goes to Annette Bening (30.9 %) & Geoffrey Rush (12.5 %).
• Sexiest look goes to Jennifer Lawrence (36.5 %) & James Franco (2.7 %).
• Happiest appearance goes to Nicole Kidman (27.1 %) & Jeff Bridges (21.6 %).

Some poignant emotional reactions from Oscars fans include:

• Nominees that tickled fan funny bones were not very humorous: Mark Ruffalo (17.6%), Jeremy Renner (13.9%), Hailee Steinfeld (9.7%), Christian Bale (7.4%), Colin Firth (6.5%), Helena Bonham (6.4%), and Michelle Williams (5.8%).
• Fans were most angry about: John Hawkes (30.5%), Amy Adams (25.3%), Jeremy Renner (9.3%), and Darren Aronofsky (8.5%).
• Fans were most enamored with: Colin firth (43.4%), Javier Bardem (39.9%), Jesse Eisenberg (39%), Jeff Bridges (38%), Michelle Williams (36.9%), Melissa Leo (36.2%), and Natalie Portman (30.1%).

For more insights into 2011 Oscar nominees, their Passion Pies & emotional slices please visit http://ftt.nu/redcarpet.

To learn more about how TipTop’s social media sentiment analysis can be used to track trends & make predictions please visit the blog post, "Predicting 2011 Oscar Winners for the 83rd Academy Awards".

About TipTop Technologies, Inc:
TipTop specializes in semantic search, data summary & analytics. Our technology is based on the most natural model of human beings and their language-based interactions that we can abstract from what we have seen, studied, analyzed, reflected upon, experimented programmatically with, and implemented in a collection of proprietary algorithms, programs, libraries and APIs.
The result of our approach is an ability to create 'channels' and slice-n-dice emotions and their referents from any content that people find useful, and especially content which is shared among a common group of consumers.
Our consumer product reflects the potential of our approach and for most common things of interest to people -- event, person, activity, and topic -- allows users to discover and engage with the buzz and opinion-makers around them in a natural but unique, and uniquely satisfying, way.