2014 Tech Trends: Leverage Emerging Customer-Oriented Technology For Competitive Advantage

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Forrester's Complimentary Webinar Series


Date: Tuesday, December 10, 2013
Time: 1:00 p.m. UK time   check for local time
Duration: 1 hour

Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends will force firms to prioritize "business technology": the technology, systems, and processes to win, serve, and retain customers.

Join Forrester Principal Analyst and Research Director Leslie Owens to see how information technology is fueling European business change. This year's trends can be categorized into these broad themes:

  • Engaged. Customers, employees, and partners require a compelling digital experience that adds value, in context, at the moment of need.
  • Smart. Firms must provide intelligent products and services and make anticipatory, perceptive business decisions.
  • Nimble and secure. Application and infrastructure architectures must adapt to changing needs, variable scale, and diverse workloads, and they must meet demand for open, yet secure, information.

Please register to reserve your spot for this upcoming webinar.

Hosted by:

Leslie-Owens.pngLeslie Owens
Principal Analyst, Research Director

 

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