4As Announces Winners in 22nd Annual Jay Chiat Awards for Strategic Excellence

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McCann Worldgroup India Takes Top Honors, Including Inaugural Agency of the Year Award

NEW YORK— (October 11, 2018)The 4A’s, the leading trade organization for marketing communications agencies, today announced the winners of its 2018 Jay Chiat Awards for Strategic Excellence at the 4A’s StratFest conference in New York City. The Grand Prix, which is selected from the Gold award winners, was awarded to McCann Worldgroup India for its “5 Words That Make Toilets India’s New Status Symbol.” The agency won a total of five awards at this year’s presentation, including the Agency of the Year, a new award in 2018.

“At this year’s StratFest conference, we explored the tremendous impact strategy has had in creating meaningful connections between brands and consumers, and nowhere is that more apparent than the 2018 Jay Chiat Award-winning case studies,” said Mollie Rosen, EVP of agency relations and membership at the 4A’s. “We’ve seen game-changing ideas from all around the world that exemplify how purpose and planning drive tangible results and help brands make a real difference in people’s lives. We’re delighted to honor the agencies and strategies that best exemplify the power of great insight and ideas.”Now in its 22nd year, the Jay Chiat Awards are global awards recognizing the best strategic thinking in marketing, media and advertising around the world.

The complete list of 218 Jay Chiat Award winners includes:

Global Strategy
• Gold – Ricebowl Strategy – “Painting the World Orange”
• Silver – Barton F. Graf – “The Builder”
• Bronze – Johannes Leonardo – “adidas Originals: Original Is Never Finished 2017”Connection Strategy
• Gold – McCann Worldgroup India – “5 Words That Made Toilets India’s New Status Symbol”
• Silver – Havas Worldwide – “First Ad in The Blockchain”
• Bronze – GroupeConnect – “Bank of America: Friends Again”
• Honorable Mentions – McCann Worldgroup India – “A Sticker That Brought Hope” and Barton F. Graf – “The Builder”

National Strategy
• Silver – McCann Health – “#SuperSickMonday”
• Bronze – Energy BBDO – “National Safety Council: Stopping Everyday Killers”
• Bronze – TBWA Chiat Day/Los Angeles – “Make Defeat Your Fuel”

Nonprofit
• Gold – RPA – “Imaginary Friend Society”
• Silver – 22squared – “Real 7-Second Resumes: Giving Opportunity Youth A Fresh Voice”

Product / Service Creation
• Gold – McCann Worldgroup India – “Immunity Charm”
• Bronze – Energy BBDO – “National Safety Council: Stopping Everyday Killers”

Regional Strategy
• Gold – McCann Worldgroup India – “The Door Blouse”
• Silver – Carmichael Lynch – “Phillips 66: A Full Tank of Gas and Half a Pack of Cigarettes”
• Bronze – VML – “Kindle Stories Over Gray”
• Honorable Mention – FANATIC – “Philips. Useful Sound”

To learn more about the Jay Chiat Awards and view case studies of this year’s award entries, please visit: http://stratfest.aaaa.org/jaychiats/.

About the 4A’s
Founded in 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. The organization serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. As the leading trade organization for marketing communication agencies, the 4A’s purpose is to help empower its members to deliver insightful creativity that drives commerce and influences culture, all while moving the industry forward. The organization provides community, leadership, advocacy, guidance and best-in-class training that help enable agencies to innovate, evolve and grow. The 4A’s Benefits division insures more than 160,000 employees, and its D.C. office advocates for policies that best support a thriving advertising industry. The 4A’s Foundation fuels a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. The organization is dedicated to, and vested in, our members’ success just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. Visit the 4A’s at www.4as.org.

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