75% of Survey Respondents Include 4G as “Ideal Phone Feature"

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SCOTTSDALE, Ariz., October 25, 2011- The rapid adoption and growth of smartphones and of other mobile computing devices have pushed the expectation needle for the ideal feature set to new levels.  As a result, most handsets today include a multitude of features like a digital camera, GPS, email capability, touchscreen, and speakerphone, among others.  Recent In-Stat (www.in-stat.com) research provides some insight into what features are included in respondents’ ideal phone, and surprisingly, 75% of the surveyed respondents included 4G in that category.

“Although 4G is an important feature for handset buyers, there is a lot of confusion surrounding 4G,” says Greg Potter, Analyst.  “When survey respondents were asked which carrier offered the fastest 4G speeds, the majority of the respondents either didn’t know or felt they were the same across carriers.”

Additional survey findings include:

• Consumers are becoming more entrenched in their choice of operating system, 36% will only consider one phone OS, compared with only 23% last year.
  
  
• Over 20% of T-Mobile users answering the survey said they were planning on switching carriers in the next 12 months.
  
  
• Over 40% of respondents have no interest at all in using an NFC payment system.
  
  
• The percentage of people willing or might be willing to pay for Bluetooth is declining, going from 45% in 2006 to 35% in 2011.

Recent In-Stat research, 

Next-Generation Phones: Consumer Insights Drive Future Handset Designs

(#IN1105061WH),is based on In-Stat’s sixth annual future phone study (1,208 respondents), which identifies and quantifies users’ interest in the features and capabilities of their current phone and what features and capabilities they want in their next phone.

In addition, primary research shows what end-users think about:

• Location-based services
• Phones that act as a wallet for mobile payments
• Accessing wireless hotspots with a phone
• 4G services

This research is part of In-Stat’s Mobile Devices service, which provides analysis and forecasts of the market for mobile communications and computing devices, including cell phones, smartphones, MIDs, tablets, mini-notes/netbooks, and notebooks.

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For more information, contact:

Greg Potter, Research Analyst
Phone: 480-483-4444
Email:gpotter@in-stat.com

Rick Vogelei, Marketing Manager
Phone: 480-483-4441
Email:rvogelei@in-stat.com

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In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.

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