Local consumers are using multiple devices more frequently to search for, research & review local businesses. SMBs who don't capitalise on this by having a useful & professional websites, monitoring their online reputation, or communicating with consumers online, may get left behind.
Lincoln, UK, July 17, 2014 /PressReleasePoint/ - Local consum ers are u sing multiple devices more frequently to search for, research & review local bu sinesses. SMBs who don't capitalise on this by having a u seful & professional w ebsites, monitoring their online reputation, or communicating with consum ers online, may get left behind.
For those of u s who work in local SEO, either in an agency or as a consultant, the value and benefits of local search are widely appreciated. Local consum ers are u sing multiple devices more frequently to search for, research & review local bu sinesses. SMBs who don't capitalise on this by having a u seful & professional w ebsites, monitoring their online reputation, or communicating with consum ers online, may get left behind.
How ever, it's not always easy to convince SMBs about the m erits of local search. But there is a ton of supporting data which make the case for investing in online (almost) impossible to argue against. In fact there are almost too many great stats than can end up over whelming bu siness owners.
14 Best Stats Which Prove that Online is Key for Local Bu sinesses W e have curated & filtered this vast array of stats down to those that w e think build the most compelling argum ent. W e u se these regular in o ur own blog posts & presentations and w e hope they are u seful to yo u. To make this list even more u seful to yo u, w e have produced a set of unbranded graphics which illu strate each statistic. These can be downloaded and reu sed as y ou see fit.
They don't ntion BrightLocal (unless w e are the sou rce of the stat) and there is no obligation to reference or link to u s when y ou u se them. Go wild!
Fact 1: Local consum ers rely on the internet
97% of consum ers u se internet when researching local products/services (BIA/Kelsey)
54 percent of Am ericans have substituted the Internet and local search for phone books (comScore)
Fact 2: More u sers = more searches = more potential cu stom ers!
140 billion local searches (on desktop & mobile) expected in 2014 (BIA/Kelsey Local Comm erce Monitor (LCM) Survey, Wave 16, November 2012)
95% of smartphone u sers have looked for local information (So urce: The Mobile Movem ent Study, Google/Ipsos OTX M ediaCT , Apr 2011)
Fact 3: Having a w ebsite is essential, but it's ju st a start
36% of respondents say that a clear & smart w ebsite gives a local bu siness more credibility (BrightLocal Local bu siness w ebsites survey, January 2014)
Press Contact: Tony Grant 5 Tangshan Court, Queen Mary Road, Lincoln, LN1 3QA. United Kingdom +442086380867 *******@b**i**s**l**t.co.uk Email partially hidden to block spam. Please use the contact form here.
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