Aastra Awarded “Best of Show” at ITEXPO West 2010

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Dallas, TX, October 27, 2010– Aastra, a leading company at the forefront of the enterprise communication market, today announced that its Aastra IP Phones for Microsoft® Lync™ have received a “Best of Show Award” in the Large Enterprise Solution category at TMC’s ITEXPO West 2010 in Los Angeles.

The Aastra 6721ip and 6725ip phones deliver exceptional quality and value while tightly integrating with Microsoft Lync, making them powerful unified communications (UC) devices. These phones can operate independently from a PC so can be easily and widely deployed. The Aastra 6725ip offers the additional benefits of PC connection via USB cable for a tight integration with Microsoft® Lync™ Server 2010: click-to-dial is enriched with presence status ensuring a more efficient call management for business users and team collaboration.

The Aastra 6721ip and 6725ip phones were designed with a focus on providing a superior user experience to facilitate the adoption of unified communications including:

• an intuitive interface clearly displayed on a full color 3.5" LCD screen;
• easy access to the most essential calling features through navigation keys; and
• wideband audio which enhances the clarity of all calls, a particular benefit for companies doing business internationally.

“We’re honored to be chosen for this award,” said Tim Whittington, Senior Vice-President and General Manager, Aastra USA Inc. “ITEXPO has been a great venue to showcase new products for Aastra over the years, and we’re pleased that the innovation, quality, and value delivered by our new phones have been recognized by TMCnet.”

“ITEXPO in LA was the largest and most successful event we’ve ever produced, and this year’s Best-of-Show winners faced an even greater challenge differentiating themselves from a large and highly competitive field,” said Rich Tehrani, CEO and group editor-in-chief of TMC. “We’re proud to honor companies like Aastra with a Best-of-Show Award, and we thank them for sharing their innovative solutions with our attendees.”

The ITEXPO Best of Show Awards recognize innovative products and solutions that were featured in the Exhibit Hall during the event. This designation serves to highlight the technological achievement and creative product features that set these winners apart from the rest of the crowd. TMC’s editorial staff evaluated the pre-show nominations, and met with vendors to inspect and review the displayed products on the first day of the Expo. A full list of the winners is posted on TMC’s Web site atwww.tmcnet.com.

About Aastra USA

Aastra USA Inc. is the US business unit of Aastra Technologies Limited, a company at the forefront of the enterprise communication market. Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative communications products and applications for businesses. Aastra’s operations are truly global with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries. Aastra is entirely dedicated to enterprise communications and offers IP telephony and Unified Communications solutions individually tailored to satisfy its customers’ requirements. These range from feature-rich call managers for small and medium businesses and highly scalable ones for large enterprises, integrated mobility, call center solutions to a wide selection of terminals. With a strong focus on open standards, Aastra enables enterprises to communicate and collaborate more efficiently. For additional information on Aastra, visit our website atwww.aastrausa.com

About TMC

Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC's website, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast's Top U.S. sites, placing TMCnet in the nation’s top .03% most visited websites. In addition, TMC produces ITEXPO; 4GWE Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium); and Smart Grid Summit (in conjunction with Intelligent Communication Partners). TMC serves other communications market segments with the Cloud Communications Summit (in conjunction with Light and Electric); CVx ChannelVision Expo (in conjunction with Beka Publishing); and MSPWorld™ (in conjunction with the MSPAlliance).

TMC also serves technology professionals with industry-specific websites:InfoTech Spotlight,4GWE,M2M Evolution.com,Smart-Grid.TMCnet.com,Smart Products Ecosystem,Robotics.TMCnet.com,Cable.TMCnet.com,Satellite Spotlight,Green.TMCnet.com,Healthcare.TMCnet.com, andEducation.TMCnet.com.

Media contacts

Robyn Thompson
Aastra
+1.469.365.3249

pr@aastrausa.com

Aastra® is a registered trademark of Aastra Technologies Limited in the United States and Canada. All other product and company names herein may be trademarks of their registered owners.

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