ABC-CLIO Appoints Matt Laddin As Vice President of Marketing

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SANTA BARBARA, Calif. — July 27, 2010 —

ABC-CLIO, publisher of reference, non-fiction, and library professional development titles, today announces the appointment of Matt Laddin as Vice President of Marketing. Matt comes toABC-CLIOwith 27 years of experience in education marketing. His background includes direct marketing, e-commerce, branding, and marketing communications. In his new role, Matt will be responsible for branding and brand leadership forABC-CLIOand its imprints, strategy development and implementation, budgeting and analytics, building new and strengthening existing partnerships, and generating product demand.

Prior to joiningABC-CLIO, Matt served as Vice President of Marketing at Achieve3000, an educational software company based in Lakewood, NJ. Preceding his role with Achieve3000, Laddin had been Group Vice President for Direct Marketing at the Pearson School Companies for 13 years, with responsibilities for generating revenue through direct marketing and e-commerce channels.

"We are thrilled to have Matt Laddin join the marketing team," saidABC-CLIOPresident Becky Snyder. "Matt not only brings analytical and organizational development skills to the company, but he has real strength in designing and managing systems for monitoring and measuring effectiveness."

A graduate of the University of New York at Albany, Matt began his career with marketing roles for several publishers in the New York metro area. With his move toABC-CLIO, Laddin will be based in the company's corporate headquarters in Santa Barbara, CA.

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About ABC-CLIO
Founded in 1955, ABC-CLIO is an award-winning publisher of reference titles, academic and general interest books, electronic resources, and books for librarians and other professionals. The company, headquartered in Santa Barbara, Calif., publishes under four well-respected imprints. ABC-CLIO serves the history profession, history teachers, and students and scholars of history with a complete line of databases, books, and eBooks, along with social studies reference and curriculum resources for middle and high school libraries and classrooms. Greenwood publishes high-quality, authoritative reference books and general interest topics across the secondary and higher education curriculum. Praeger is widely regarded for scholarly and professional books in the social sciences and humanities, with emphasis in modern history, military studies, psychology, business, current events and social issues, international affairs, politics, visual and performing arts, and literature. Libraries Unlimited/Linworth publishes professional materials for librarians, media specialists, and teachers. For more information, visitwww.abc-clio.com.

Media Contact:
Tim Lum, 805-968-1911,TLum@ABC-CLIO.com

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