Accept Corporation Sponsors Aberdeen Leadership in Product Development Summit

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Boston, September 27-28

Discussion to Focus on Innovation Strategies during the Jobless Recovery

Santa Clara, Calif. – September 21, 2010— Accept Corporation, a leader in product innovation management, today announced its Platinum sponsorship of the Fourth AnnualAberdeen Leadership in Product Development Summitto be held on September 27 and 28 in Boston, Massachusetts. The Summit will focus on Best in Class strategies in Product Innovation and Engineering, and convene thought leaders and pioneers in product development. Discussions will focus on how to consistently innovate and meet product deadlines with fewer resources and smaller budgets.

Findings from the recent Aberdeen Business Review research study will be presented at the Summit with insights on how various businesses gauge the impact of the economy on revenue, profits, headcount and overall budgets. Aberdeen’s survey of companies indicates that 2009 was a tough year with over half (54%) of the participating companies seeing revenues decline by 4.3%. The economic challenge continues in 2010 with 84% of the study projecting no growth (or decline) in revenue for the coming year.

This research demonstrates a strong correlation between product innovation leadership and business growth. Developing new products is a key strategy to achieving the two top business goals of 2010: Growth in Profits, followed by Revenue Growth. In the jobless recovery responsibility for defining profitable new products and product innovation is expanding beyond traditional product management and R&D functions to include all market-facing teams including sales, marketing and customer services.

"Accept Corporation will be one of the important participants and contributors to the exchange at the Aberdeen Product Development Summit", said Michelle Boucher, Research Analyst, Aberdeen Group. "Aberdeen research has found that 38% of a company's revenues come from new products less than two years old so clearly new innovation is key to being profitable. The most profitable companies execute on innovation as an integrated process-bringing the right products to market by linking customer inputs and needs to product requirements and agile execution."

"Accept enables this integrated process across the entire innovation lifecycle by leveraging a blue print that aligns product portfolio to customer needs and company strategy and by tightly linking product planning to execution", said Christine Crandell, senior vice president, marketing, Accept Corporation. "Accept has redefined innovation with a complete solution that begins and ends with a winning product, and we are excited to exchange and share effective strategies for business growth on this front."

Conference attendees will receive a copy of a new study, commissioned by Accept Corporation, on Innovation Lifecycle Management: Adopting a Strategy of Consistent and Effective Innovation. The study includes a case study on how Accept360 enabled Cadence Design Systems to bring products to market faster and stay tightly aligned to a changing corporate strategy. Accept will be sponsoring a conference meal and a booth staffed by product innovation subject matter experts to discuss the study’s findings.

Supporting Resources

• Aberdeen white paper on Innovation Lifecycle Management: http://www.accept360.com
• Registration information for the Aberdeen Leadership in Product Development Summit: target="_blank">http://summits.aberdeen.com/index.php/Product-Innovation-and-Engineering-Summit/2010-pdl-summit-overview.html.

About Accept Corporation

Accept Corporation delivers The Product Innovation Management solution that technology-driven companies use to decide which products to bring to market for the fastest time-to-profit. The Accept360 Suite is the only complete end-to-end software solution that tightly links company and product strategy through ideation, portfolio planning, roadmaps, requirements and execution. For more information, visit www.accept360.com or call us at +1.866.423.8376

Trademarks

Accept Corporation and Accept 360 stylized logos are trademarks or registered trademarks of Accept Corporation in the United States and other countries. All other company and product names are trademarks or registered trademarks of their respective holders. The information in this document is subject to change without notice.

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