Adobe Creative Cloud Subscriptions Surpass Half-Million Mark

Free Creative Cloud Memberships Exceed 2 Million

SAN JOSE, Calif. — March 19, 2013 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe® Creative Cloud™ has exceeded 500,000 paid individual members. The company also reported that free and trial memberships have exceeded 2 million. Free subscriptions are a proven on-ramp for customers to move to a paid Creative Cloud membership.

“Creative Cloud adoption continues to accelerate,” said David Wadhwani, senior vice president, Digital Media Business, Adobe.  “Reaching the half-million subscription milestone in less than one year is a strong indication of customer appetite for the ongoing stream of innovation we are delivering.” 

Adobe’s Creative Cloud is the go-to destination for creative professionals, satisfying their need to access all their creative tools and services as well as sync and store their work and collaborate with fellow creatives. Creative Cloud subscription growth is being driven by its attractive pricing as well as the frequent product, feature and service enhancements the company is providing. Adobe’s recent acquisition of Behance, the leading online social media platform for creatives, accelerates Adobe’s strategy to bring great community features to Creative Cloud.

About Creative Cloud
Adobe® Creative Cloud™ is a membership-based service that provides users with unlimited access to download and install all Adobe Creative Suite® desktop applications, plus other applications including Adobe Photoshop®, Lightroom® Adobe Muse™, Adobe Edge Tools & Services; game developer tools and integration with the Adobe Touch Apps*. With Creative Cloud membership, users also have access to publishing services to deliver apps and websites, cloud storage and the ability to sync to any device, and new products and exclusive updates as soon as they’re released.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Creative Cloud, Creative Suite, Photoshop, Lightroom and Muse are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

* Internet connection required. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe's online privacy policy. The applications and online services are not available in all countries or languages, may require user registration and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply.