Vendors must streamline and align product marketing to promote deployment of optimal security features
Kuala Lumpur, Malaysia -(PressReleasePoint)- June 12, 2014 – The dynamic nature of security threats and network traffic has challenged the efficacy of legacy firewall systems, paving the way for next generation firewalls (NGFW) and unified threat management (UTM) solutions. Faced with new technologies, business requirements and security threats, businesses of all sizes across various industries are welcoming the sophisticated network controls offered by
NGFWs and UTM.
A new analysis from Frost & Sullivan, Analysis of the Global Unified Threat Management (UTM) and Next Generation Firewall (NGFW) Market, finds that the market earned a revenue of US$3.25 billion in 2013 and is estimated to reach US$5.32 billion in 2018.
In addition to solving deficiencies ingrained within existing firewalls, NGFW and UTM platforms provide greater contextual data about network traffic, which businesses can utilize to create and enforce effective network security policies.
“Enterprises find tremendous value in the deployment flexibility of NGFW and UTM solutions,” said Frost & Sullivan Senior Network Security Analyst Chris Rodriguez. “These solutions deliver several vital network protection
functions that can be deployed and scaled in a number of ways to best meet changing regulations and end-user needs.”
Although organizations are increasingly aware of the importance of replacing and upgrading legacy firewalls, they must understand all of the deployment options available to them. For instance, popular perception maintains that NGFWs provide application-aware, user identity-aware controls and integrated threat detection. However, many NGFW products can be installed with subsets of functionality as security and performance requirements dictate.
Ultimately, NGFW and UTM vendors must simplify their marketing messages. Enterprises are striving to reduce business risks; therefore, marketing messages should communicate the addition of new features without losing
sight of broader security and networking goals.
“End users prefer NGFW and UTM solutions integrated with security technologies such as Web and email security or intrusion prevention systems,” stated Rodriguez. “This demand for consolidated firewall products that also provide a high degree of performance and security efficacy will drive merger and acquisition activity in the global market.”
Analysis of the Global Unified Threat Management (UTM) and Next Generation Firewall (NGFW) Market is part of the Network Security Technologies (http://www.networksecurity.frost.com) Growth Partnership Service program.
Frost & Sullivan’s related studies include: Global Vulnerability Management Market, Strong Authentication and One-Time Password (OTP) Market, Global Web and Email Content Security Market, and Asia-Pacific Advanced Persistent Threat (APT) Solution Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
· The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
· The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of
industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Contact Us: Start the discussion
Join Us: Join our community
Subscribe: Newsletter on “the next big thing"
Register: Gain access to visionary innovation
Analysis of the Global Unified Threat Management (UTM) and Next Generation Firewall (NGFW) Market ND26-74
Press Contact: Carrie Low Frost & Sullivan
Singapore +603 6204 5910 ******.***@f**s*.com Email partially hidden to block spam. Please use the contact form here.
Contact Carrie Low
Email the contact person for this press release. Do not send spam or irrelevant message.