Advantages of an Easydisplay banner stand – efficient marketing in times of financial crisis

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According to a study published by the American media agency Ogilvy Action during which up to 6000 consumers have been interviewed a banner stand would be a more efficient marketing tool than the reduction of prices in times of financial crisis. Rebates and discounts may certainly be passable and effective marketing tools in economically challenging stages but a banner stand which is placed in store rooms would have a much higher outcome. A banner stand would be able to gain influence on so-called impulsive customers. About 29 % of all interviewed consumers declared that they are often induced to an impulsive purchase at the point-of-sale which beforehand had not been intended. 25 % of those impulsive customers considered a banner stand which had happened to be placed within the store responsible for their spontaneous buying decision. On the contrary only 17 % of all interviewed consumers considered a special price offer responsible.
A classic among the Easydisplay Ltd., Co. banner stand product line is the Easy Flex Basic banner stand. The Easy Flex Basic banner stand excels not only due to its outstanding price-performance ratio but also on grounds of its timeless design and its supremely simplified handling. On the stand support of an Easy Flex Basic banner stand a pole has to be mounted. To that pole two strips are fixed via which a W60 x H160 cm sized graphic banner can be clamped. In total the Easy Flex Basic banner stand weighs less than 2 kg and comes with a textile transport bag. For more information:
http://www.easydisplay.com.cn/Easy-Flex-Basic.117....