Adventive Marketing Releases White Paper on Lead Nurturing

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Adventive Marketing, a leading B2B marketing communications firm in the greater Chicago area, announces the availability of a new white paper on “Lead Nurturing and the Role It Plays in Sales Development.”

Arlington Hts, IL, August 17, 2010 (PressReleasePoint) -- Adventive Marketing, a leading B2B marketing communications firm in the greater Chicago area, announces the availability of a new white paper on “Lead Nurturing and the Role It Plays in Sales Development.”

The white paper discusses what can be done to earn a prospect’s trust when they are not yet in a position to buy. It postulates that lead nurturing allows a company to maintain contact with a prospect and effectively build the relationship until that prospect is ready to meet with a sales person. It also overviews “best practice” steps to take when developing the lead management, qualification and nurturing process.

Adventive Marketing holds a ‘thought leadership’ position in the B2B arena with respect to lead nurturing since they are one of the few agencies now licensed, trained and skilled in the type of marketing automation systems that are integral to the lead nurturing process.

The white paper is available at Adventive Marketing’s website.(http://www.adventivemarketing.com/white-papers/whi...)

About Adventive Marketing, Inc.
For over 20 years, Adventive Marketing has excelled at Technical Marketing Communications, doing what many agencies can’t – combining unparalleled niche marketing for over a dozen vertical industries with broad traditional branding and digital marketing skills.

Ranked among the country’s top agencies every year since 2004 by BtoB Magazine, Adventive Marketing brings a highly strategic and fully integrated approach to client marketing goals – applying the necessary metrics to gauge the success of each tactic employed. For more information, visit Adventive Marketing’s web site at: www.adventivemarketing.com
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