Affinity Undertakes A Fresh Initiative Towards Enhancing Traffic Quality

Printer-friendly versionPDF version

Affinity, world's leading contextual online advertising network, has introduced Weekly Traffic Feedback Report for Publishers. The report would help Publishers enhance their traffic quality and in turn strengthen their traffic monetization capabilities.

Chicago, Illinois, 22nd July 2011: Affinity, world’s leading contextual advertising network, has recently undertaken a fresh initiative that aims at aiding each of its XML Publishers in their quest to enhance traffic quality and thereby strengthen their traffic monetization capabilities. This initiative comes in the form of Affinity’s newly introduced Weekly Traffic Feedback Report – A comprehensive summary of weekly traffic performance for each traffic source on the Affinity Network. The report also features relevant insights and feedback for each Publisher on how to best attract, build and maintain high traffic quality.

The report is sent out every week after Affinity’s Traffic Management Team thoroughly reviews each Publisher’s previous week’s traffic performance via Affinity’s proprietary Quality Monitoring System. This system accrues data points from traffic conversion metrics, click fraud filters & direct advertiser feedback to calculate the cumulative Traffic Score. A personalized review is then presented to each Publisher in the form of a color-coded scheme. The colors used in the report are - Dark Green (to denote a high Traffic Score); Red (for a low Traffic Score); Light Green and Yellow (to denote a medium/average Traffic Score). This weekly review also involves the assigned Account Managers from Affinity to work closely with Publishers in building & strengthening their traffic quality.

“It is one thing to point out a problem; but a totally different ballgame when you pro-actively team-up with Publishers to iron out traffic quality issues and extend professional support in strengthening their traffic quality. With the Weekly Traffic Feedback Report, we intend to do just that.” said Anand Nanivadekar, Senior Business Development Manager, Affinity.

At the moment, the weekly traffic performance feedback is only being provided to Publishers with traffic from India. In the coming months, Publishers will begin receiving feedback for their traffic from other major countries like US, UK, Germany, Australia, etc. as well.

“It is important for our Publishers to know the value of the traffic they are sending us; in a defined and standardized manner. At the moment, very few ad networks in the XML space can truly provide Publishers with this kind of transparency about their traffic quality. With our Weekly Traffic Feedback Report, we aim at letting our direct Advertisers’ feedback reach our Publishers; thus creating a connected and mutually beneficial ad network eco-system for all the stakeholders involved.”, said Lavin Punjabi, Vice President – Business Development & Strategy, Affinity.

About Affinity:

Founded in 2006, Affinity is a high-performance, contextual online advertising network. It is in the business of powering technology that finds the right context for over 75,000 brands across the globe to initiate ‘talking points’.

These ‘talking points’ culminate into - traffic, leads, sales, downloads, conversions, engagement et al. depending on each brand's marketing objective.

Affinity's Ad Platform enables brands to contextually break-the-ice with their target audience by serving more than 30 Billion ad impressions each month. This is achieved through exclusive contextual ad distribution on Affinity's network of 25,000+ partner syndication channels & in-house web properties. These represent a potent mix of Search, Toolbars, In-Text, Domain Parking, and other contextual traffic channels from across North America, Western Europe, India, South-East Asia & Australia. – Affinity Website

Affinity is a subsidiary of Hostway Corporation, a global leader in providing services over the internet, and one of the three largest independent hosting providers in the world. - Hostway Website