After Viewing Surgeon General Message, Parents More Likely to Have Children Vaccinated Against H1N1

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Flemington

, NJ

, October 23, 2009– Results from a new media study among 300 Americans revealed that parents with children under the age of 18 are more likely to have them vaccinated against the H1N1 virus after viewing a message from the assistant surgeon general.

The study was conducted by HCD Research using its MediaCurves.com® website during October 21-22 to obtain viewers’ perceptions of a news clip featuring a message from the Assistant Surgeon General, Anne Schuchat, in which she discussed the seasonal flu vaccine and the H1N1 vaccine.

Among the parents who reported that they did not approve of their children receiving the H1N1 vaccine prior to viewing the message, 21% indicated that they approved of their children receiving vaccine after viewing the message from the assistant surgeon General.

The majority of respondents (70%) reported that they are confident that the H1N1 vaccine is successful in preventing the H1N1 flu. A slightly higher percentage of respondents (77%) are confident that the seasonal flu vaccine is successful in its preventative measures.

Among the findings:

Of those who reported that they are not receiving the H1N1 vaccine:

Please indicate why you do not plan on getting the H1N1 vaccine? Select all that apply.  

How confident are you that the H1N1 vaccine is successful in preventing the H1N1 flu?

How confident are you that the seasonal flu shot is successful in preventing the seasonal flu?

While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters:For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (

href="mailto:vince.mcgourty@hcdi.net">vince.mcgourty@hcdi.net

You can also receive updates from MediaCurves.com by following us on Twitter: 

href="http://twitter.com/mediacurves">http://twitter.com/mediacurves

href="http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820">http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and

communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at

href="http://www.hcdi.net/">www.hcdi.net

(

href="http://www.mediacurves.com/">www.mediacurves.com

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