Ahold and Associated Wholesale Grocers to Keynote NFRA Executive Conference

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Date: Thursday, February 9, 2017

HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) will hold its 25th annual Executive Conference April 10-12, 2017, at the Tempe Mission Palms Hotel & Conference Center in Tempe, Ariz. The conference provides the latest information on consumer and industry trends and features retail presentations by Tonya Herring, SVP edible grocery for Ahold USA and Dan Funk, EVP marketing/merchandising for Associated Wholesale Grocers.

The conference opens at 1:00 p.m. on Monday, April 10 with the optional Greater Penguin Open Golf Tournament or NFRA Fishing Tournament followed by the evening’s welcome reception.  Tuesday, April 11, presents an impressive line-up of interactive speaker presentations, as well as the conference reception and dinner.  On Wednesday, April 12, the conference concludes by 9:00 a.m. after breakfast and a final informational session.     

The retailer keynote by Tonya Herring, Ahold USA, kicks off the Tuesday morning sessions followed by Karin Kimbrough of Merrill Lynch on the economic and market outlook and its impact on the food industry. Jordan Rost of Nielsen will share facts about the connected digital shopper. Lewis Goldstein of Organic Valley & Organic Prairie will review the state of the organic industry, and Larry Levin of IRI will look at factors driving growth in frozen and refrigerated.

Tuesday’s afternoon sessions begin with the retailer keynote by Dan Funk, Associated Wholesale Grocers, followed by Ken Harris of Cadent Consulting Group exploring the new e-commerce frontier.

The conference closes early on Wednesday when Larry Levin of IRI discusses the importance of innovation in driving new product success.

To preserve the informal atmosphere that encourages group discussion and more personal interaction, the conference is limited to 150 attendees. You can register today on the conference website at www.NFRAExecutiveConference.org

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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry.  Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program.  NFRA holds the annual National Frozen & Refrigerated Foods Convention in October. 

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