Allstate Agency Owners Tell Their Story of Business Success in National Advertising Campaign

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Agency owners tell their stories to help recruit other entrepreneurs to Allstate

08/06/2014 - Northbrook, Ill.

One served his country as a marine before becoming an Allstate agency owner. Another balances motherhood and owning her own small business. Yet another opened her insurance agency two years after graduating from college. These real life stories help prospective candidates see themselves in the role of a successful Allstate agency owner in a new Allstate recruiting campaign.

"We want to attract people who have what it takes, so we're featuring personal stories from actual agents" said Lisa Cochrane, senior vice president, Integrated Marketing Communications. "Their stories demonstrate the opportunities that come with being an Allstate agency owner—you can build a successful business and make a difference in people's lives. This is a job that delivers it all: Allstate agency owners not only help others live a good life, they get to build one, too."

The campaign includes national and local print ads (magazine, newspaper and business journals), local radio, online advertising and a new website accessible via www.allstateagent.com. All communications emphasize a simple yet powerful central message: Allstate agency ownership is the best small business opportunity in America.

The agency owners featured in the advertising campaign are as follows:

  • Alyson Sabatini, a two-year Allstate agency owner in Vestavia Hills, Ala., who bought her own agency two years after graduating from college. "Owning your own business means seeing your ideas come to life and getting to grow your agency the way you want it to grow it," said Sabatini. "It's you, an office and a phone and you get to make it work."
  • Carly Hiteman, an eight-year Allstate agency owner in Naperville, Ill., is a business owner and working mom. "I wouldn't want to work a nine-to-five job," said Hiteman. "I couldn't go to my daughter's school to read. This is the best job for being a working mom."
  • Damion Anglin, a seven-year agency owner in San Diego, Calif., served his country before joining Allstate. "I was in the Marine Corps, so I was keeping my country in good hands," said Anglin. "I think it was fitting for me to come into this line of work."
  • David Gonzalez, an 11-year Allstate agency owner in Norwalk, Conn., started as a licensed staff member in an Allstate agency before purchasing his own small business. "I worked for an Allstate agency for five years and when I was 25 I said 'I can do this on my own,'" said Gonzalez. "It's a great career. The opportunities are amazing. If you want to work hard, it's going to pay off."
  • Kent Schwab, a 37-year agency owner, has four Allstate agencies in Maryland. "I had a great start up with Allstate," said Schwab. "I had a great run while I was building the businesses. I can't describe a more perfect career."

Allstate is growing the number of agencies across the U.S. by recruiting exclusive agency owners in areas where there are opportunities to serve new customers and achieve strong business growth. Allstate currently maintains a strong presence in local communities with 9,600 Allstate exclusive agency owners and 20,800 licensed sales professionals employed by Allstate agency owners across the U.S.

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer, protecting approximately 16 million households from life's uncertainties through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate is widely known through the slogan "You're In Good Hands With Allstate®." The Allstate brand's network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada. In 2013, The Allstate Foundation, Allstate, its employees and agency owners gave $29 million to support local communities. Allstate employees and agency owners donated 200,000 hours of service across the country.

News Source : Allstate Agency Owners Tell Their Story of Business Success in National Advertising Campaign
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