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Tuesday: May 10, 2011

Editorial Summary:

• AMI received the 2010 Community Participation Award of Excellence from Intel® Corporation
• The award was given for the most viewed post on the Intel® Embedded Community website for 2010, titled "Ask a BIOS Guy: Why UEFI", with 8,507 views
• The "Ask a BIOS Guy" blog discuss issues related to BIOS and UEFI firmware, with a focus on the future of these technologies and what they mean to developers and consumers of embedded and ultramobile devices
• Readers can follow the "Ask a BIOS Guy" blog on theIntel® Embedded Community websiteand follow AMI on Twitter at@askabiosguy.

NORCROSS, GEORGIA- American Megatrends Inc. (AMI), a leader in BIOS and computing innovations, was honored recently by Intel® Corporation with a 2010 Community Participation Award of Excellence. The award was given to AMI for the most viewed post in 2010 on the Intel® Embedded Community website, titled "Ask a BIOS Guy: Why UEFI", with 8,507 views.

Since early 2010, AMI has hosted the "Ask a BIOS Guy" blog, which is authored by Brian Richardson, Senior Technical Marketing Engineer at AMI, to discuss issues related to BIOS and UEFI firmware, with a focus on the future of these technologies and what they mean to developers and consumers of embedded and ultramobile devices.

In the words of AMI’s President and CEO, S. Shankar, "I am extremely proud of the receipt of this award and grateful to Intel® for honoring us with it. To me, this award underscores AMI’s commitment to embrace social media in order to better engage with its audience of partners and customers, and provide a new outlet for telling the AMI story. AMI is committed to expanding its footprint in social media, and this award tells us we are on the right path."

Brian Richardson, Senior Technical Marketing Engineer at AMI, speaking on the success of the "Ask a BIOS Guy" blog, commented that "the goal of my contributions to the Intel® Embedded Community blogsite has been to shed light on and simplify the issue of the transition from legacy to UEFI-based BIOS, and the benefits this brings both to developers and end-users. I am very pleased to learn of this award, and followers can continue to expect commentary that is both educational and entertaining."

To follow AMI’s “Ask a BIOS Guy” blog on the Intel® Embedded Community website, visitembedded.communities.intel.com/community/en/embassadors/blog/authors/AMI_Brian. Readers can also follow AMI on Twitter at@askabiosguy. For more information on AMI and its products and services, call1-800-U-BUY-AMI, or visitwww.ami.com.

About AMI: Founded in 1985 and known worldwide for AMIBIOS®, American Megatrends Inc. (AMI) supplies state-of-the-art hardware, software, and utilities to today's high-tech manufacturers. AMI's innovative Aptio® solution for UEFI, modular AMIBIOS8, high quality StorTrends® IP Storage Area Networks (IP-SAN), Network Attached Storage (NAS), and Storage Management software solutions, along with MegaRAC® remote server management, KVM over IP, IPMI 2.0 firmware and high-density motherboards continue to garner industry acclaim and awards around the world. In line with the diversity of its technology and product line, AMI is a member of a number of industry associations and standards groups, such as the Unified EFI Forum (UEFI), the Intel® Embedded Alliance and the Trusted Computing Group (TCG). Headquartered in Atlanta, AMI has locations in the U.S., China, Germany, India, Japan, Korea and Taiwan to better serve its customers.

For more information on AMI, its products or services, call 1-800-U-BUY-AMI or visitwww.ami.com.

News Source : American Megatrends Receives 2010 Community Participation Award of Excellence from Intel® Corporation