Amway Global's New Dishwater Detergent Helps Preserve Waterways

Dish Drops

Phosphate-Free Automatic Dishwasher Detergent Powder Helps Protect Aquatic Life While Cleaning Dishes Better

Ada, Mich., October 9, 2008 - Beating the deadline to develop a more environmentally friendly dishwasher detergent by almost two years, Amway Global launches Dish Drops® Phosphate-Free Automatic Dishwasher Detergent Powder. All manufacturers of automatic dishwasher detergents were challenged in 2006 to develop a phosphate-free powder formula by July 1, 2010. This challenge was set forth by environmental activists, the Soap and Detergent Association (SDA), and restrictive legislation in select states. Between now and 2010, at least eight ─ and as many as 50 ─ states will severely limit the use of phosphates in automatic dishwasher detergents.

Amway Global not only released a phosphate-free formula before it was required to do so, but it developed an alternative before many of the leading, competitive brands. Even better, Dish Drops Phosphate-Free has patent-pending technology that is shown to perform better than most common dishwasher detergents, even those which contain phosphates. It has a planet-sensitive formula that combines enzymes and oxygenators with naturally-derived cleaning factors to power away food and grease easily. It's super concentrated and requires less than one tablespoon per dispenser cup.

 

Phosphates are compounds used in many cleaning products. They're also considered nutrients, essential for plant growth and therefore found in most fertilizers. However, a problem arises when the level of phosphates released into our waterways gets too high, resulting in a complex chain reaction. This reaction begins with excessive plant and algae growth, and as more grow, more eventually die. The resulting organic material becomes food for a growing number of bacteria that decompose it. As bacteria consume the dissolved oxygen, fish are left unable to breathe. If uncontrolled, this process can lead to the formation of dead zones in our waterways, void of aquatic life.

About

Dish Drops

The Dish Drops brand launched in 1963 under the same name it has today. Since its inception, Dish Drops' scientists have identified and used the most stable and high quality ingredients. The brand introduced customers to soft surfactants with biodegradable formulations and less foaming and river pollution.

Dish Drops products are scientifically formulated to deliver exceptional cleaning power, while simultaneously being gentle on hands, surfaces and the environment. Dish Drops products are available exclusively through Amway Global™ business owners. To order Dish Drops products, visitAmwayGlobal.com.

About Amway Global

Amway Global offers the opportunity for people to have a business of their own based on retailing products and sharing the opportunity with others who will do the same. Amway Global supports Independent Business Owners (IBOs) with a proven compensation plan, portfolios of quality products in health, beauty and other consumer categories, plus the merchandising materials, training and education they need to be successful. IBOs also are supported by communities of those who have already built successful businesses.

Amway Global has been ranked the No. 1 online health and beauty retailer based on sales, and 26th among all e-commerce sites, according toInternet Retailermagazine, based on 2007 sales. Based in Ada, Mich., Amway Global is the North American affiliate of Amway Corp., a worldwide leader in direct selling, with more than three million IBOs in more than 80 countries and territories around the world. The Amway business opportunity operated as Quixtar Inc. in North America from 1999 until 2008. As Amway transforms its North American business with exceptional new products, expanded support, and enhanced compensation, the company is leveraging its ties to the nearly $7 billion international Amway business and transitioning to the Amway Global brand in North America.

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