Announcing Free Webinar: 3 Strategies to Improve Workplace Safety Messages

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Marie-Claire Ross, author of the highly acclaimed book, Transform Your Safety Communication, is hosting a free webinar to help safety leaders and safety professionals improve how they talk about safety, in order to put safety front of mind for busy employees.

Melbourne, VIC, Australia., February 17, 2014 - (PressReleasePoint) - Marie-Claire Ross, CEO and Author at Digicast Productions, a safety communication agency, today announced the launch of a free webinar, 3 Secret Strategies for Inspiring Effective Action on your Safety Messages.  It’s designed specifically for safety leaders who are frustrated that workers are ignoring their safety messages and who want an easier way to get co-workers to improve their safety habits.
Creating a safe workplace is a business imperative for all organisations.  Yet, there is a plethora of safety related information readily available through the internet, professional associations, media publications, books and training courses. 
What many organisations find is that they are drowning in safety information.  There is so much safety intelligence to keep track of that it's difficult for them to decipher what is relevant for their company.  What they really want is for someone to shine a light on applicable safety information and help people see what the dangers are and what they need to do to keep workers safe.  In effect, workplaces are drowning in safety information, but they're starving for wisdom.

This is the important role of a safety professional.  To be able to critically think about what the safety information is highlighting and then write and talk about it in such a way, that people can understand what it means and how it is relevant to them.   Yet, so many safety professionals discuss safety in such a way that's confusing and obscures how that information relates to people's lives.

Marie-Claire Ross, the author, says that “Safety professionals want their safety leadership messages to be understood and acted upon.  This can be challenging when they have language and geography barriers, age differences and people just not listening because they suffer from the highly contagious “it won’t happen to me” bias.  Then, there is the issue of trying to get people to listen to what is said, not what they think is being said.  So often, safety professionals feel so frustrated that their safety messages are being misinterpreted.  Being able to create the right safety message that gets attention, that people can understand, remember and then take the right action upon, is crucial for successful safety leadership.”
This one hour free webinar provides information to improve safety communication skills and addresses:

  • What the key ingredient is for an attention-grabbing message.
  • How to get people to understand what is being said and to take the right action at the right time.
  • A neat little trick that’s proven to help people remember what to do when they need it most.

The webinar is live on Tuesday 18 March at 10am AEST.  Those interested should visit to register and to also download a free 4 Step AURA Safety Communication blueprint.
Marie-Claire Ross (BA Hons) began her career in market research.  She worked with well renowned advertising agencies and communication consultancies, testing communication campaigns for success.  Here, she honed her word-savvy skills, writing assorted business reports to engage time-poor executives.  For over 13 years, she has run a video production agency writing video scripts to influence, as well as articles on communication that have been published worldwide.  Her popular Workplace Communicator blog is read by close to 10,000 people each month.  Over the last ten years, she has worked with large industrial companies around the world to improve their safety communication. 

safety, business communication, safety leadership, safety culture, Melbourne

Press Contact:
Marie-Claire Ross

Suite 105370 St Kilda RdMelbourne VIC 3004

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