Antarra Communications Offers A New Perspective to Marketing

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Why do clients hire an agency? Is it to be on the cover of a magazine? Many agencies ignore that the bottom line of marketing is to increase sales

4/2/2001 – Anaheim, CA –Newly formed Antarra Communications believes the combined efforts of advertising and PR should be to increase sales and to broaden market reach. The company achieves this goal through a seamless combination of e-marketing strategies and traditional concepts to create high-impact marketing for its video, broadcast and aerospace clients.

Founded by seasoned industry veterans Susan van Barneveld APR and Carol Warren, the new agency believes that through a strong emphasis on service, a well executed marketing program should be designed to lead to a better bottom line for its clients. This can be achieved through researching the market environment, evaluating the competition, meticulous corporate and product positioning as well as develop strategic market positioning that will generate targeted media coverage to meet both business and marketing goals.

Both founders are firm believers in the power of the Internet and have provided many clients with web-based marketing models to centralize all marketing efforts towards the corporate website as a non-threatening information center. Many online permission-marketing campaigns have been met with great success. These campaigns are designed to support and enhance traditional marketing programs.

Antarra Communications will also provide clients via online access, account status and tactical reports that are accessible round the clock. This is especially vital to the firm’s international accounts.

About Antarra
Antarra Communications is headquartered in Anaheim CA, with clients located in the major tech centers of Silicon Valley, Seattle, Los Angeles and Orange Counties as well as around the world. Please visit www.antarra.com for more information or call Toll Free: 866.ANTARRA, Local Phone: (714) 891.3660 / Fax 714.891.1490.

http://www.antarra.com/newsrelease.asp?pressreleases_id=1