Aplicor Designated 2004 CRM Excellence Award By Customer Interaction Solutions Magazine

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April 5, 2004

FOR IMMEDIATE RELEASE

Boca Raton, Florida - Florida-based Aplicor, Inc., a CRM (Customer Relationship Management) software publisher, today announced the company has been named by the editors of Customer Interaction Solutions (CIS) magazine as the recipient of the 2004 CRM Excellence Award. The award recognizes CRM applications which provide an extraordinary return on investment and demonstrate clear leadership in the CRM industry.

The Fifth-Annual CRM Excellence Award winners are chosen on the basis of the CRM product's ability to extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the lifetime value of the customer. Information used for the final decision making process consisted primarily of Aplicor customer case studies. According to CIS Editor Tracey Schelmetic, the CIS award designation is intended for "the cream of the CRM crop ... the pinnacle ... the apex." Aplicor's receipt of the CRM Excellence Award will be profiled in the upcoming May issue of CIS magazine.

Aplicor Chief Executive Chuck Schaeffer stated "Award designations by the industry's most recognized sources and which are based directly on Aplicor customer achievement are particularly meaningful to our outstanding staff, our partners and our extended corporate family. Aplicor is driven to continually raise the bar well beyond the current generation of online systems in order to deliver sophisticated, flexible and customizable applications which produce the type of return on investment recognized by CIS magazine and which resulted in this extraordinary 2004 award."

About TMC

TMC, publisher of CIS magazine, has been publishing high-technology publications for over 30 years. The Wall Street Journal cites CIS magazine as "The Bible of the Industry". The company is a leading full-service media organization which enjoys tremendous growth and reach into the CRM marketplace. With over 70,000 BPA-audited CRM industry subscribers and often referred to as 'The most trusted name in CRM, contact centers, teleservices and customer care since 1982', CIS is a dominating industry resource and is highly recognized by the CRM community as a publication with the highest standard of ethics and professional journalism.

About Aplicor

Based in Boca Raton, Florida, with international offices in London, England and San Jose, Costa Rica, Aplicor is a global software publisher of subscription-based and hosted CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) web-based software solutions for high growth, mid-market and enterprise organizations. The CRM application benefits clients by improving marketing effectiveness, increasing sales win rates, growing customer share and decreasing customer churn. The ERP application provides full back office accounting, job costing and distribution automation. The company’s business applications distinguish themselves by providing unique and fundamental shifts from data management to process automation, reporting to Business Intelligence (BI), and a one-size-fits-all shared hosting platform to an isolated tenancy hosting model which includes System Autonomy. Aplicor is the most independently awarded hosted solution, has achieved the highest average user count in the hosting industry and is the only CRM and ERP hosting provider with a 100 percent uptime history.

The Aplicor CRM software solution is a sophisticated product suite, designed from the ground up to use the Internet for online, real-time delivery. The business application suite is entirely customizable based on individual or group preferences and delivered at a price, implementation timeframe and usability level that truly meet mid-sized organizations user expectations, procurement requirements and business objectives. The product acquisition, implementation timeframe, time-to-production and Total Cost of Ownership (TCO) are all a fraction of the time and cost of comparable applications. Aplicor CRM provides sophisticated CRM functionality previously only available to larger organizations with deep IT resources and the financial means to invest hundreds of thousands of dollars.

For further information, please contactpress@aplicor.com.

Aplicor is a registered trademark. All other trademarks and products mentioned in this release are registered trademarks or trademarks of their respective holders.

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