Apple Alum Kelli Richards Hits #1 on Amazon With “The Magic and Moxie Of Apple – an Insider’s View”

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On July 20th at midnight, Kelli Richards’ long awaited eBook on Apple Inc., “The Magic and Moxie of Apple – An Insider’s View,” hit #1 in Kindle for Systems and Leadership and broke the top 100 in the Business and Leadership Category (our highest ranking was #70) on Amazon overall. This is Richards’ second #1 bestseller on Amazon. This book delves into the best practices of Apple Inc. from the inside out and takes a close look at what makes Apple one of the leaders in the tech industry - and a global change agent.


Cupertino, CA, US, July 25, 2012 - (PressReleasePoint) - On July 20th at midnight, Kelli Richards’ long awaited eBook on Apple Inc., “The Magic and Moxie of Apple – An Insider’s View,” hit #1 in Kindle for Systems and Leadership and broke the top 100 in the Business and Leadership Category (our highest ranking was #70) on Amazon overall. This is Richards’ second #1 bestseller on Amazon.

This book delves into the best practices of Apple Inc. from the inside out and takes a close look at what makes Apple one of the leaders in the tech industry - and a global change agent. Author Kelli Richards saw Apple hit rock bottom from the inside, before Steve Jobs returned to the company and then watched from outside as Apple Inc. began its climb to stardom and became the global leader it is today.  This close study of Apple Inc. and the best practices it employs creates a blueprint for all companies and entrepreneurs to follow. Through interviews with other alums and her own experiences at Apple for over a decade, tech industry thought leader Kelli Richards creates a compelling view of what makes Apple Inc. the company it is today. She looks at its failures, its successes, and the people who will continue its course toward greatness.

Kelli Richards has more than twenty years of senior-level leadership experience in the tech and music industries. Working with the innovators in technology and creative leaders in entertainment, Richards is a highly sought-after consultant, mentor, speaker, producer, coach and author. Richards and her team facilitate powerful strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies to foster new revenue streams and deliver compelling consumer experiences.

Prior to founding The All Access Group LLC, Kelli served in senior roles at Fortune 100 entertainment and technology companies, including Apple Inc. She also served in senior-level leadership capacities at EMI Music as an A&R exec, and at Silicon Graphics (SGI) where she helped launch Silicon Studio, the company’s entertainment division. She developed PatroNet, the first Internet-based artist subscription service with rocker partner Todd Rundgren in the mid-90s – and helped to launch the entire digital music revolution.

A frequent speaker and panel moderator at digital music and entertainment industry conferences globally, Kelli has also been an acclaimed talent producer of a wide range of award shows, epic concerts, and celebrity fundraiser events for over 25 years. She co-produced a celebrity fundraiser event to support the UN’s “Adopt-A-Minefield” initiative featuring Paul McCartney, Brian Wilson, Stephen Stills and hosted by Jay Leno.

Kelli Richards has co-authored two other books, including the critically acclaimed “The Art of Digital Music: 56 Artists, Visionaries & Insiders Reveal Their Creative Secrets” and Taking the Crowd to the Cloud – Social Media for the Music Industry,” which also reached #1 on Amazon in several categories. A true renaissance woman, Kelli is also a Certified Integrative Life Coach trained under best-selling authors and coaches Debbie Ford and Alan Cohen. She lives in Cupertino, CA in the heart of the Silicon Valley.
Apple Alum Kelli Richards Hits #1 on Amazon With “The Magic and Moxie Of Apple – an Insider’s View”


Press Contact:
Kelli Richards
The All Access Group LLC
20660 Stevens Creek Blvd, Suite 264
Cupertino, CA 95014
408 257 6155
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