ArcSoft Collaborates with VIA Technologies to Offer True HD Audio to Users When Watching Blu-ray Movies on PC

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Enjoy high-definition the way its meant to be

— 6/10/2009 — Fremont, California —

ArcSoft, Inc. announced today that its universal multimedia player, ArcSoft TotalMedia™ Theatre, now supports the VIA Vinyl HD Audio codecs (VT1828S and VT1818S) to allow AACS protected HD audio output at its full quality, offering users exceptional sound effects when watching Blu-ray movies on their computers.

AllBlu-raymovies require Protected Audio Path (PAP) under Windows environment to transmit the 24 bit, 192kHz HD audio. Without PAP, all audio must be downsampled to 16-bit, 48kHz, which results in quality loss.

ArcSoft

TotalMedia Theatreensures that the Advanced Access Content System (AACS) rule is respected when transmitting the protected content to components for output while keeping the audio quality to the maximum, supporting HD formats such as Dolby True HD andDTS-HDMaster Audio.

"Delivering trueBlu-raycontent to end users on PC without sacrificing the quality is what raises the threshold in this market," said George Tang,ArcSoftVice President and General Manager ofVideoand Home Entertainment Group." Utilizing HD audio codecs from VIA,TotalMedia Theatreis able to smoothly transmit the HD audio content and brings end users what they are supposed to experience in sound when playing backBDmovies."

"As the PC platform becomes the center piece of home entertainment, VIA is leading the way in providing superior home theatre audio technology that supports the latest HD audio content," said Richard Brown, Vice President of Marketing, VIA Technologies, Inc. "Together withArcSoft, we offer a complete solution that allows end users to experience the full benefits ofBlu-ray

videoon their PC."

ArcSoft

TotalMedia Theatretakes advantage of VIA Vinyl HD audio codecs to deliver accurate and exceptional sound effects to users when watchingBDmovies. For more information about the application, visit www.arcsoft.com/intouch/tmt3viapr.

About VIA Technologies, Inc.

VIA Technologies, Inc is the foremost fabless supplier of power efficient x86 processor platforms that are driving system innovation in the PC, client, ultra mobile and embedded markets. Combining energy-saving processors with digital media chipsets and advanced connectivity, multimedia and networking silicon enables a broad spectrum of computing and communication platforms, including its widely acclaimed ultra compact mainboards. Headquartered in Taipei, Taiwan, VIA's global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world's top OEMs and system integrators.www.via.com.tw

AboutArcSoft

ArcSoft, Inc. is an industry leadingsoftwaredeveloper of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers,ArcSoftoffers a full line ofimagingandvideosolutions that enhance the features, performance, and user experience of mobile phones,digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit

arcsoft.com">www.arcsoft.com

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© 2009. All rights reserved.ArcSoftand theArcSoftlogo are registered trademarks ofArcSoft, Inc.ArcSoftTotalMedia is a trademark ofArcSoft, Inc. Other company and product names may be trademarks of the respective companies with which they are associated.

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