ArcSoft Introduces ArcSoft PowerMobia UI Solution at GSMA Mobile Word Congress 2009

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ArcSoft Delivers Stunning Visual Animation and Vivid UI Design

— 2/16/2009 — Barcelona, Spain —

ArcSoft, Inc., a leading provider of innovative mobile multimedia technologies and applications, is introducing it’s all new ArcSoft PowerMobia™ UI engine for use in PowerMobia Multimedia applications and third party applications. ArcSoft is proudly showcasing its Sleek UI Engine during the four-day congress.

ArcSoft’s PowerMobia Sleek UI (Sleek User Interface Development Kit) enables mobile phone makers and developers to create 3D-style, sleek and appealing rich graphical user interface for mobile applications while shortens time to market and reduces development cost of mobile device.

“The user experience is the new competition frontier for mobile device maker,” said David Cao,ArcSoft's Vice President and General Manager of Mobile Group. “We are delighted to introduce this new tool to help OEMs and developers to fill in the gap quickly. With this new tool, OEMs and developers can bring fancy, creative and refreshing look into their applications in simple scripts language on the regular ARM-based low-profile phone platform.”

The Sleek UI solution is available as a standalone SDK and PC authoring tool for phone maker and developer to license.

ArcSoftPowerMobia UI offers:

• Powerfulsoftware-based animation, effects and transitions
• XML based UI script language, turning logic into UI template which can be downloaded OTA
• Support 2.5D and 3D styles and loaded with cool predesigned UI widgets
• Support OpenGL ES for hardware acceleration
• Optimized and portable for all flavor of ARM-based platform
• Crosses multiple mobile platforms irrespective of application framework and OS
• Object oriented design method, easy for designers and engineers to learn
• Authoring toolkit automatically generates source code
• Live mockups are easily made and can be used at design phase
• Application data, logic and UI separately stored for independent and easy project collaboration
• Extensible, flexible, configurable, portable, and intuitive

Stop by and experience these technologies February 16-19, 2009 at the GSMA Mobile World Congress 2009, at Fira de Barcelona in Barcelona, Spain, Hall 1, booth 1G39 in Barcelona, Spain. For more information on the GSMA Mobile World Congress visit http://www.mobileworldcongress.com/

AboutArcSoft

ArcSoft, Inc. is an industry leadingsoftwaredeveloper of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers,ArcSoftoffers a full line ofimagingandvideosolutions that enhance the features, performance, and user experience of mobile phones,digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

© 2009. All rights reserved.ArcSoftand theArcSoftlogo are registered trademarks ofArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.

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