ArcSoft Launches Multimedia Solutions for Android Platform

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Multimedia Turn-key Solution for Android Devices Demonstrated at GSMA Mobile Word Congress 2009

— 2/16/2009 — Barcelona, Spain —

ArcSoft, Inc., a leading provider of innovative mobile multimedia technologies and applications, announced the launch of ArcSoft PowerMobia™ for Android, the software-based multimedia turn-key solution, on the Android platform.

Google developed Android, the first complete, open sourced, and free mobile platform. Based on Google’s AndroidSoftwareDevelopment Kit (SDK),ArcSoftlaunched PowerMobia for Android, asoftwaresolution for all multimedia needs of Android device manufacturers.

PowerMobia for Android includes a set of applications andsoftwarelibraries optimized for the Android platform, including Camera with advanced capture technologies, Media Gallery with social network connectivity, Photo Workshop to edit photos,VideoPlayer and PC Converter to convert and playback media files, StreamingVideoPlayer to playback online content,VideoEditor, and more.

“The performance of PowerMobia for Android is highly competitive and it provides plus-one features on the default platform,” said David Cao,ArcSoft’s VP and General Manager of Mobile Group. “It helps mobile phone manufacturers design their products while shortening development time by providing both fundamental and advanced functions.”ArcSoft

PowerMobia for Android highlights:

• Powerful multimediasoftwarecomponents conforming with OpenMax standard
• Multimedia (audio/video/image) codecs that deliver significantly higher performance and more features than the default ones provided by Android
• Audio/video/image pre and post processors & special effects
• Advanced capture technologies: Perfect Portrait, Dynamic lighting, Panorama and Face Beautifier
• End-to-end applications: Camera, Media Gallery, Photo Workshop,VideoEditor, Local and Streaming Media Player
• Comes equipped with PowerMobia UI Engine for 2D/3D UI effects & animations

Stop by and experience these technologies February 16-19, 2009 at the GSMA Mobile World Congress 2009, at Fira de Barcelona in Barcelona, Spain, Hall 1, booth 1G39 in Barcelona, Spain. For more information on the GSMA Mobile World Congress visit http://www.mobileworldcongress.com/

AboutArcSoft

ArcSoft, Inc. is an industry leadingsoftwaredeveloper of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers,ArcSoftoffers a full line ofimagingandvideosolutions that enhance the features, performance, and user experience of mobile phones,digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

© 2009. All rights reserved.ArcSoftand theArcSoftlogo are registered trademarks ofArcSoft, Inc. All other products and companies named herein are trademarks of their respective owners.

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