According to Hong Kong’s Asia World Capital Group, BlackBerry’s new CEO reaffirms back to basics enterprise focus for the embattled smartphone manufacturer.
Hong Kong., January 9, 2014 - (PressReleasePoint) - Asia World Capital Group say BlackBerry’s new CEO, John Chen, has reiterated the company’s commitment to the enterprise and security sectors as the beleaguered smartphone maker begins the daunting journey back to profitability after a bitterly disappointing 2013.
An Asia World Capital Group researcher said, “The company’s stock price was decimated in 2013 and, certainly within the consumer sector, mobile carriers from the US to Europe are reducing the range of BlackBerry products they offer so Mr. Chen’s decision to drive the company forward by returning to its core strengths in the business sector appears to make a lot of sense.”
BlackBerry still has strong support in the business sector thanks to its secure messaging systems like BBM which is largely recognized as the most secure mobile-messaging service available. The company has an 80,000-strong global enterprise customer base which has made significant commitments to the BlackBerry infrastructure and solutions.
Asia World Capital Group analyst believe that while the road to recovery will be arduous for the Waterloo, Ontario-based technology company, a recent 5 year strategic tie up with Taiwan-based handset manufacturer, Foxconn, should help BlackBerry’s handset business make a significant contribution to the return to profitability.
BlackBerry revealed yet another withering quarterly loss late December which showed the company lost $4.4 billion after it wrote down unsold inventory including large numbers of the BlackBerry 10 devices upon which it had pinned its salvation in the consumer market.
Asia World Capital Group is thought to expect BlackBerry stock to recover sharply during 2014 citing hopes for improvement in the broader macro-economic outlook as a driver of corporate demand for the company’s services and technology.
About Asia World Capital Group:
Asia World Capital Group is an Investment Banking Advisory, Trade and Corporate Finance house, specializing in bringing quality issues to institutions, Small to Medium Size Enterprise (SME) and private clients. Their base of experienced professionals provides their clients with access to a range of Trade Financing Products, Financial Instruments, Investment Banking services, Pre-IPO and IPO opportunities, World-Wide Stock Markets’ Investments and quality professional advice to help move their business forward. Asia World Capital Group utilize their vast portfolio of affiliates, considerable experience and a range of financial instruments to achieve your goals.
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