Aspect Web Media Launches Major New Data Capture Site to Provide Leads from Smartphone Users As Mobile Web Market Grows

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The launch comes after recent research from OnDeviceResearch found that 22 per cent of mobile web users either never or infrequently use the desktop web, instead preferring to access the Internet via their phones.

Norwich, UK, November 2011 (PressReleasePoint) – Aspect Web Media, one of the UK's leading performance-based internet marketing specialists, has launched a major new data capture site optimised for the mobile web, TwoMinuteSurveys.co.uk. For the first time it will allow any company to use precisely targeted on-line surveys to generate qualified leads from Smartphone users. The launch comes after recent research from OnDeviceResearch found that 22 per cent of mobile web users either never or infrequently use the desktop web, instead preferring to access the Internet via their phones.

TwoMinuteSurveys.co.uk taps into this segment of consumers by directing them to a mobile optimised version of the site when TwoMinuteSurveys.co.uk is accessed by a Smartphone. The respondent then completes the survey via their phone – the results of which are validated live from the mobile site – and receives a free voucher or another incentive upon completion.

Jonathan Erwin, Managing Director of Aspect Web Media said, "The mobile site can be tailored to any product, for any market, and for any company's individual needs. And it's not just Smartphones which can be reached in this way – the site can target any mobile device, whether it is a tablet or a standard mobile phone. By generating leads from Smartphones, the site also significantly increases the amount of high-quality leads that can be generated for any one client."

"Mobile marketing is fast becoming a key aspect of any company's overall marketing strategy. At Aspect Web Media, we've seen a marked increase in access to our sites via mobile devices, and we decided to optimise TwoMinuteSurveys.co.uk in response to this rise in demand from consumers," he concluded.

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About Aspect Web Media:
Aspect Web Media is a leading performance-based internet marketing company with a full portfolio of services including email marketing, lead generation, data hygiene, affiliate tracking and an in-house product development team.

In addition to a 5.5 million opt-in email database, Aspect owns and operates a growing number of lead generation sites focusing on targeted market sectors such as financial services, automotive and telecoms. The company has generated over £42 million in online sales, 500,000 leads and consulted for FTSE 500 corporations on email strategy and affiliate marketing best practice. Through its ever-growing domain portfolio, Aspect generates over 50,000 fresh opt-in records for email and mobile marketing every month.

For more information, please visit http://www.aspectwebmedia.com.

For further information, please contact:
Hannah Scott
Aspect Web Media
hannah.scott@aspectwebmedia.com
01603 402453

Claire Grant
IBA – PR for Aspect Web Media
cgrant@iba-international.com
01780 721433