ASTA Offers Bing Tools Webinar

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Webinar to provide attendees with specialized knowledge, tools

Contact:

pr@asta.org

Alexandria, VA– ASTA is pleased to announce a new opportunity as part of its ongoing education series, the “Grow Your Business with Bing Tools,” webinar, hosted by Microsoft on Jan. 19 at 1:00 p.m. ET. In addition to expanding their online acumen and technological capabilities, all attendees will receive $75 in free search advertising on Bing and Yahoo! Search.*

“This webinar is just the first in a series of targeted education opportunities to assist travel agents increase their profitability. We are working with Microsoft to develop additional, high-level education for our September 2012 Travel Retailing & Destination Expo in Los Angeles that will focus on using software to improve productivity and increase sales,” said ASTA CEO Tony Gonchar. “ASTA is the only industry association providing such high-level, specialized education to the industry.”

“We need to enable industry professionals, and especially those in the critical travel sector, with simple tools to help grow their business,” says Matt Lydon, general manager for small- and medium-sized business advertising, Microsoft Corp. “With Bing tools, the goal is to make it as simple as possible to drive traffic to your website and help increase sales.”

Participants will learn about Bing tools and online marketing techniques to help them:

• Improve their website’s rank on Bing and Yahoo! Search results pages quickly.
• Make sure their site “gets found” by the customers they want.
• Drive immediate traffic to their site through flexible pay-per-click search advertising on Bing and Yahoo! Search.

Plus, attendees will get the chance to have their questions answered live by Microsoft expert Duane Forrester, a senior product manager for the Bing Webmaster Program. Previously, he was an in-house SEM running the SEO program for MSN in the United States and Americas. He is founding co-chair of the Search Engine Marketing Professional Organization’s (SEMPO) In-House SEM Committee and served on the SEMPO Board of Directors. He has also published two books on blogging and conversion optimization. 

Register todayas space is limited.

*Valid only for registered attendees of the Grow Your Business with Bing Tools webinar on Jan. 19, 2012, at 10 A.M. PST who are advertisers opening a new account on the Bing advertising interface, Microsoft Advertising adCenter, in the United States. A $75 ad credit for the Bing user interface, Microsoft Advertising adCenter, will be sent to the email address used during registration approximately one to three weeks after the webinar. This offer has a spend limit that is not to exceed $75 credit in search ad clicks and expires on Feb. 29, 2012 (midnight Pacific Time). For full offer details, please visit the registration pagehere.

ABOUT ASTA

The mission of the American Society of Travel Agents (ASTA) is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable and growing and a rewarding field in which to work, invest and do business.

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