ATG Lead Performance Helps Local, Vertical Publishers Deliver Quality Leads and Track ROI

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Product Enhancements, Integrated Solution Introduced at Marketplaces 2010

SAN DIEGO - March 23, 2010- ATG (Art Technology Group, Inc., NASDAQ:ARTG), the premier provider of commerce solutions, today announced the availability of ATG LeadPerformance, an integrated solution that enables local and vertical directory publishers andinteractive agencies to profitably deliver leads — and prove the value of those leads — totheir advertising customers. The announcement was made today fromMarketplaces 2010, a conference focusedon innovation in the local vertical media industry.

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currently helps hundreds of global online directories, publishers, marketers,and interactive agencies confidently grow their cross-channel ad revenue by connecting,tracking, recording, and qualifying phone leads from each unique ad listing or campaign. Nowavailable as a single, integrated solution, ATG Lead Performance includes enhancements andadditions announced today including a new call menu feature to help qualify and route leadsfrom Call Tracking numbers, and a new best-of-breed

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application to provide live assistance to both consumers and advertisers.

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show that searches for local products and services exceeded out-of-market searches by a widemargin in 2009. As vertical publishers and interactive agencies seek to capitalize on thatgrowing local online advertising market, it's critical for them to identify the highestconverting ad vehicles and channels, to convert more online traffic into leads, and to measurelead quality and conversion," said Ryan Hoppe, Marketplaces 2010 speaker and director ofproduct marketing for ATG's line of business optimization solutions. "With ATG LeadPerformance, publishers now have a quick, easy, integrated solution to optimize leadperformance by converting more traffic into verifiable leads, acquiring and retaining moreadvertisers, and monetizing premium ad packages including pay-for-performance models."

The new call menu feature allows advertisers to route each call tracking number through acustomizable menu that helps qualify lead disposition, score leads, and split leads intomultiple destination numbers. This feature enables vertical publishers to increase advertiserloyalty and ad revenue by demonstrating ad performance by segment, while delivering morequalified leads, greater ROI, and a valuable, more targeted interactive-voice-response (IVR)solution.

ATG's new Click to Chat solution, acquired from InstantService in January 2010, allowsvertical publishers to improve lead performance by cost-effectively, and at just the rightmoment, engaging online consumers who are looking for local products and services. Forinstance,Boat Trader(R) uses Click toChat to acquire and support its private party sellers.

Boat Trader is the premier buying and selling resource for marine dealers, private partysellers, and consumers. The organization relies on ATG Lead Performance to increase the rate ofonline shopper-to-buyer conversions, and to help advertisers track the effectiveness ofdelivered leads. The solution also provides Boat Trader's dealers with a 360 degree view ofevery in-bound phone lead, to help prove performance and enable re-marketing to increase leadcloses.

"We work hard to assist our dealers in all areas of their business and especially inimproving the impact of their advertising investment," said Courtney Chalmers, Brand Managerfor Boat Trader. "ATG Lead Performance helps our dealers track their advertising performance,connect with prospective buyers in real time, and close more business. That kind of valueproposition helps keep our business sailing."

For information about ATG Lead Performance or pricing, contactsales@atg.com

, or visit ATG atMarketplaces 2010.

About ATG

A trusted, global specialist in

e-commerce

, ATG (Art Technology Group, Inc.,NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximizethe success of their online businesses. ATG Commerce is the

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andbusiness user application solution top-rated by industry analysts for powering highlypersonalized, efficient and effectivee-commercesites. ATG's platform-neutraloptimization services can be easily added to any Web site to increase conversions and reduceabandonment. These services include ATG

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and ATG's live help services, including ATG eStara

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, and Instant Servicelivechat. ATG is headquartered in Cambridge, Massachusetts, with additional locationsthroughout North America and Europe. For more information, please visithttp://www.atg.com.

2010 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. Allother product names, service marks, and trademarks mentioned herein are trademarks of theirrespective owners.

This press release contains forward-looking statements for purposes of the safe harborprovisions under The Private Securities Litigation Reform Act of 1995. These statements involveknown and unknown risks and uncertainties that may cause ATG's actual results, levels ofactivity, performance or achievements to be materially different from any future results,levels of activity, performance or achievements expressed or implied by such forward-lookingstatements. Important risk factors affecting ATG's business generally may be found in itsperiodic reports and registration statements filed with the Securities and Exchange Commissionatwww.sec.gov.

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