Audi and PDM launch Australia’s first ‘Holographic Virtual Assistant’

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PDM, Australia’s number one Out-of-Home Digital media company today launched the country’s first ever lifesize ‘Holographic Virtual Assistant’ at Audi Centre Sydney, Rosebery. Designed to facilitate enhanced communication and customer experience, the Virtual Assistant demonstrates PDM’s expertise in delivering highly engaging, specialist digital content and technology. It also highlights Audi’s ongoing commitment to business innovation.

The Holographic Virtual Assistant comes in the form of a lifesize, virtual installation with the holographic effect created using 3M’s dynamic Vikuiti™ rear projection film and rear mounted video projector technology. With the unique characteristics of the Vikuiti™ film and PDM’s expert digital content capabilities, PDM have transformed a 10 mm thick piece of perspex into a virtual, talking person.

The Holographic Virtual Assistant provides Audi with an exciting and unique platform to promote targeted messages to customers whilst they visit the dealership and offers customers an entertaining way to gather product knowledge and information about Audi’s offering. The result is a customer experience seen nowhere else in the country.

PDM Creative and Planning Director, Julie Frikken says, “The possibilities in the Out-of-Home sector have exploded over the last few years and PDM have consistently embraced new technologies to engage with an increasingly desensitised consumer. We have led the way with innovation in the Australian marketplace and Audi’s Holographic Virtual Assistant is a great example of this.”

She continues, “Building on our expertise within this media, PDM’s digital content capabilities and forward thinking approach mean we can drive good ideas into fabulous business strategies for companies like Audi.”

Allan Brinck, Dealer Principal, Audi Centre Sydney says, “The Audi brand prides itself on innovation and quality and being a progressive brand, we are once again leading the way with this cutting-edge installation. We have been aware of PDM’s track record of innovation in the Australian marketplace for quite some time. The Virtual assistant is a great way for us to connect with our customers and a great example of Audi’s progressive brand coming to life.”

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About PDM
Prime Digital Media (PDM) is Australia’s Number One Out-of-Home Digital (OOHD) media company, providing end-to-end solutions to its clients. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed OOHD network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. PDM centrally manage and produce content for Telstra’s in-store T [life] and T-shop retail network, TelstraTV. Fireback Digital, PDM’s subsidiary content agency, produce the most digital screen content in Australia and have collected the most awards for doing so. PDM’s OOHD network is the first Quick Response (QR) enabled network in Australia. PDM is the first Australian OOHD media company to completely offset its greenhouse gas (GHG) emissions to become carbon neutral.
For more information, please visit www.primedigitalmedia.com

Media Enquiries

PDM
Angela Byrnes
PDM Communications Director

CP Communications
Bernadette Marr
PR Consultant

Audi Centre Sydney
Linda Narline
Marketing Manager