Australia Embraces The Samsung Galaxy S Smart Life

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Successful launch sees Samsung and Optus extend exclusive Samsung Galaxy S agreement through August; New Samsung Galaxy S accessories range announced

SYDNEY, Australia – Aug 16, 2010 – Samsung Mobile together with Optus today confirmed they will be extending their agreement for another month for Optus to remain the exclusive carrier for the Samsung Galaxy S following this month’s successful launch. Available only on the Optus network until the end of August 2010, Optus is offering the feature packed Android-powered smartphone for $0 upfront on its $49 ‘Extreme Cap’ plan over 24 months*, making it an incredibly affordable option for anyone looking for a top-of-the-range handset.
The $49 ‘Extreme Cap’ includes 1GB of included data – enabling customers to get the most out of the ‘Smart Life’ and their new Samsung Galaxy S. It also includes $450 worth of standard national calls, text and more~ as well as unlimited access to popular social networking sites – Facebook, Twitter, eBay, LinkedIn, foursquare and MySpace^. Customers can refer to www.optus.com.au for information on all the plans available to them for the Samsung Galaxy S.

Samsung Mobile also released details of the Samsung Galaxy S accessories range, which features a leather case, desk charging stand and navigation kit to make full use of the smartphone’s GPS function.
“The Samsung Galaxy S has made a huge impact in the Australian smartphone market since its launch and enjoyed great local success in a very short period,” said Tyler McGee, Vice President, Telecommunications, Samsung Electronics Australia.
“Consumers are embracing the Android platform and see the Samsung Galaxy S as the best smartphone to deliver a ‘Smart Life’ experience. We’ve enjoyed a great launch with Optus and will continue this positive momentum throughout August and beyond. In addition, we are also answering the need for customised Samsung Galaxy S accessories that are made to protect and enhance that smartphone investment.”
Some of the key advantages of the Samsung Galaxy S in the smartphone market include:

• SWYPE – Simply swipe your finger across the screen’s keyboard in one continuous motion and the SWYPE function will predict the word you’re trying to write. One and a half times faster than normal texting, Samsung and SWYPE even broke the Guinness World Record for the fastest way to text!

• Super AMOLED display – A crisp, clear, bright and vibrant high definition Super AMOLED screen that is exclusive to Samsung and can currently only be found on the Samsung Galaxy S. It uses the same technology as Samsung’s latest television line up to deliver a truly eye popping screen experience on your smartphone

• Samsung Social Hub – An integrated messaging solution that brings all your contacts and networks together in one, easy to manage ‘ultimate inbox’. This easy-to-use and intuitive hub integrates your contact information, calendars and activities across Facebook, Twitter, MySpace, email and instant messenger accounts

• 1GHz application processor – Delivers an amazing graphic performance and seamless multitasking across various programs including applications, email and calendars

• Access to the Android Market – Fast approaching 100,000 free and paid-for applications to choose from

• Durable, removable casing – A lightweight, durable casing that won’t shatter when dropped. It’s simple to remove, allowing you to change the battery, swap in and out SIM cards or expand the smartphone’s memory via a MicroSD card

• Light weight – Weighing only 118g, you can easily slip the Samsung Galaxy S into your pocket without feeling the weight on your shoulders

The new Samsung Galaxy S accessories range is available through all Optus retailers and includes:

Samsung Galaxy S Black Leather Case - RRP $29.95
This leather case ensures your handset remains scratch free whilst still allowing easy access to take those important phone calls.

Samsung Galaxy S Desk Stand with Battery Charger- RRP $39.95
This handy desk stand with battery charger allows you to view videos, applications and images all whilst keeping your hands free. It also allows you to stay always connected, with the ability to charge a spare phone battery.

Samsung Galaxy S Navigation Kit - RRP $79.00
The Samsung Galaxy S navigation kit attaches directly to the car windscreen allowing easy access to the GPS software for navigation whist driving. Also includes an in-car charger to ensure you’re always connected.

The Samsung Galaxy S is also available for $0 upfront for Small Medium Business (SMB) customers on the $49 ‘Business Complete Advantage’ plan on a 24 month contract (min total cost $1176) which includes 1GB of data included as well as unlimited Facebook, Twitter, LinkedIn, MySpace, eBay & foursquare for SMB customers^. For more information on the plans available with the handset, visit www.optus.com.au

Further information on the Samsung Galaxy S can be found at www.samsung.com/au/GalaxyS.
-ENDS-

About Samsung Electronics Co. Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.au

About Samsung Mobile
Samsung is Australia and the world’s number two manufacturer of mobile phones. Key to its success has been its unwavering focus on delivering premium quality, superior designed, multi-media mobile phones. Major innovations in these areas include the world’s first 10 Megapixel camera phone; 8 mobile TV phones across 4 different broadcasting services, the first 8GB hard disk drive (HDD) embedded music smartphone and the world’s fastest High Speed Downlink Packet Access (HSDPA) technology. For more information, please visit www.samsungmobile.com.au

*Terms and conditions: Minimum total cost over 24 months is $1176. Cancellation fees apply. ~ Excludes some call and message types. ^Unlimited use of these services within Australia only. Unlimited Facebook®, Twitter®, LinkedIn, MySpace, eBay & Four Square: for use within Australia only and requires compatible handset. Excludes social media SMS or other alert services set up by you. Facebook is a registered trademark of Facebook, Inc. Twitter and the Twitter logo are trademarks of Twitter Inc. eBay: eBay and the eBay logo are trademarks of eBay Inc. All rights reserved. LinkedIn and the LinkedIn logo are registered trademarks of LinkedIn Corporation in the U.S. and/or other countries. All rights reserved. Foursquare: and the Foursquare logo are registered trademarks of Foursquare Labs, Inc. Data: If you exceed your included monthly data allowance, excess usage charged at $0.25 per MB or part thereof for ‘Extreme Cap’ and Included Mobile Internet Data: Excess usage charged at $0.10 per MB or part thereof of Business Complete Advantage plan.] Please refer to www.optus.com.au for standard agreement and full terms and conditions.