Authentix Launches New Blog to Cover Developments in Authentication and Traceability

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Blog Aims to Increase Awareness of Ways Brand Owners Can Protect Consumers, Revenues

Dallas -  June, 2011

Global supply chains are becoming increasingly complex. Knowing where the products flowing through these supply chains have been and whether they are authentic is becoming more and more important to brand owners. A lack of knowledge about these issues could mean lost revenues for brand owners and create risks that could impact consumers.

Authentix has created a new blog to educate readers and share experiences about the benefits of combining traceability and authentication to address supply chain issues. This blog will serve as a forum to discuss current concerns and available solutions to address issues such as product diversion, product theft and product counterfeiting.

Authentix has a proven track record of using our expertise to help clients around the world protect revenues and products in the Oil and Gas, Pharmaceutical, Consumer Goods and Currency industries. Now we want to help use our expertise in this emerging area of combined authentication and traceability to provide information to brand owners who want to safeguard products as they move through the supply chain.
Visit our blog at www.authentixblog.com

About Authentix
Authentix®, the global leader in authentication, provides brand protection, excise tax recovery, and supply chain security solutions to governments and Fortune 500 companies around the world. Since 2003, Authentix has helped safeguard clients in the oil and gas, pharmaceutical and consumer goods industries from counterfeiting, smuggling and adulteration issues. In addition, Authentix protects the currency of five G8 central banks. Innovative nano-scale engineering, serialization authentication expertise and cutting-edge sensor knowledge help Authentix create effective customized solutions that address each client’s needs. To date, Authentix has helped recover $11 billion in lost revenue for our clients.

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