Avectra Partners with DataRPM to Embed Instant Analytics with Their Social CRM Solutions

McLean, VA - February 26, 2013 - Avectra, a developer of web-based Social Constituent Relationship Management (CRM) solutions for fundraisers, not-for-profits and associations, and DataRPM, the industry's first search-based Instant Analytics platform, have partnered to bring the power of Instant Analytics to Avectra's customers. DataRPM enables Avectra's customers to intuitively do ad-hoc, exploratory and interactive analysis in real-time on their Social CRM data and collaborate with stakeholders.

The new partnership will be on display at Avectra's Users and Developers Conference (AUDC) 2013 from March 3rd to 5th in Orlando, FL. DataRPM will lead two different educational sessions focused on Instant Analytics. "We are very excited to showcase DataRPM at AUDC and introduce our customers to the simplest, fastest and most affordable self-service Analytics Platform in the market" stated Richard Davis, Chairman and CEO, Avectra.

DataRPM's unique search based technology will enable Avectra's customers to mash-up data from any source for real-time ad-hoc analysis with the ability to ask business questions, do search, slice-dice and drill downs, build reports with rich visualizations and dynamic dashboards, and collaborate in-place among stakeholders to make informed decisions and drive bottom-line results.

The Honor Society of Nursing, Sigma Theta Tau International (STTI), an Avectra Social CRM customer, is one of the first to go live with Avectra's new Interactive & Collaborative Instant Analytics. "The data analysis capability Avectra offers today in partnership with DataRPM is something we have not seen before and is exactly what we need to more effectively manage our business," said Tim Ringlespaugh of STTI. "Not only is Avectra offering us countless baseline reports and dashboards as well as their proprietary A-Score™ but now we can also create our own reports and do slice-dice, drill-downs, search and filtering to make smarter decisions faster and quickly respond to the ever-changing needs of our members and our business."

"We are very excited to partner with Avectra and help them offer rich analytics to their customers in an easy to use, plug-and-play analytics solution, without lengthy and costly implementations or the need to hire data scientists to maintain the system," said Sundeep Sanghavi, CEO, DataRPM. "Like most enterprise software customers today, Avectra's customers are increasingly savvy and understand the need to leverage the right technologies to truly uncover the hidden value in their rich membership data."

About STTI

The Honor Society of Nursing, Sigma Theta Tau International (STTI) is a nonprofit organization whose mission is to support the learning, knowledge and professional development of nurses committed to making a difference in health worldwide. Founded in 1922, STTI has more than 130,000 active members in more than 85 countries. Members include practicing nurses, instructors, researchers, policymakers, entrepreneurs and others. STTI's 487 chapters are located at 663 institutions of higher education throughout Australia, Botswana, Brazil, Canada, Colombia, England, Ghana, Hong Kong, Japan, Kenya, Malawi, Mexico, the Netherlands, Pakistan, Singapore, South Africa, South Korea, Swaziland, Sweden, Taiwan, Tanzania, the United States and Wales. More information about STTI can be found online at www.nursingsociety.org.

About DataRPM

DataRPM delivers the industry's first search based Instant Analytics platform on the cloud designed for ISVs, niche analytics firms, and enterprises to build multi-tenant business intelligence and embedded analytics solutions for their customers just from the browser. DataRPM's unique search based technology enables users to mash-up data from any source for real-time ad-hoc analysis with the ability to do slice and dice, drill downs and search, build reports with rich visualizations and dynamic dashboards, and collaborate in-place among stakeholders to make informed decisions. DataRPM is founded by serial entrepreneurs and technologists and possesses a superb customer adoption rate. DataRPM won the Tech Cocktail Hottest Showcasing Startup in DC in August 2012.

About Avectra

For two decades, Avectra has translated its customers' needs into market leading software and services. Using Avectra's donor management, crowdsourcing solutions, and membership management solutions, not-for-profits and associations can connect with constituents, partners and prospects in entirely new ways, create more meaningful engagements and drive bottom-line results.

Headquartered in McLean, Virginia, Avectra also has regional offices in Chicago and Orlando.  For more information on Avectra's donor management, fundraising or membership management solutions, visit fundraising.avectra.com or call 855-AVECTRA (855-283-2872).