With a focus on how technology is transforming today’s driving experience, and how technology will change the way you communicate with your car and how it communicates with the world, the Connected Car Pavilion will feature panel discussions with automotive and technology innovators exploring the future of the connected car. AVG’s Chief Marketing Officer, Judith Bitterli, will be a member of the “The Car Hacks are Coming” panel on Saturday, March 8 in Austin, Texas.
“By 2020, it’s expected that 50 billion devices and things will be connected online - from TV’s, to refrigerators, to yes, even cars will be online collecting and transmitting data all the time. Security and privacy concerns are only going to increase,” said Judith Bitterli, CMO AVG Technologies. “We see a car’s entertainment and navigation console as another screen that needs the same security that we’re already providing for devices. Now that the connected car is more of a reality, it’s important that drivers and passengers have the opportunity to enjoy that same peace of mind. We can start taking action by talking about possible threats in an open dialogue with fellow technology innovators and car manufacturers and SXSW is the perfect arena for that.”
“The Car Hacks are Coming – How the Auto Industry Can Safeguard Connected Cars ” is from 2:15pm CST – 3:00pm CST on Saturday, March 8th at the Connected Car Pavilion, 101 Red River, Austin, TX 78701. In addition to Bitterli, participants include:
· Moderator Mike Courtney, Principal, Aperio Insights
· Panelist Karl Heimer, Senior Research Director, Cyber Innovation Unit, Battelle
· Panelist Damon McCoy, Assistant Professor, Computer Science Department, George Mason University
· Panelist Catherine McCullough, Executive Director, Intelligent Car Coalition
About AVG Technologies (NYSE: AVG)
AVG’s mission is to simplify, optimize and secure the Internet experience, providing peace of mind to a connected world. AVG’s powerful yet easy-to‐use software and online services put users in control of their Internet experience. By choosing AVG’s software and services, users become part of a trusted global community that benefits from inherent network effects, mutual protection and support. AVG has grown its user base to 177 million active users as of December 31, 2013 and offers a protection, performance and privacy products and services suite to consumers and small businesses including Internet security, performance optimization, mobile security, online backup, identity protection and family safety software.