New achievement in water design: Axor®, the designer brand of Hansgrohe SE, is introducing a revolutionary washbasin mixer. Growing out of Axor’s relentless drive for products that reflect the vitality and emotionality of water, the brand’s first transparent mixer, Axor Starck V, was brought to life in collaboration with Philippe Starck. Its official presentation takes place at the Axor flagship store DURINIQUINDICI in Milan from April 7 – April 13.
“The vortex phenomenon has occupied my father Klaus Grohe for several years,” explains Philippe Grohe, Head of Axor. “His intuition that water could visibly be brought to the foreground through the vortex, was the starting point in the development of Axor Starck V. In our long-time friend Philippe Starck, we not only found the perfect design partner to create a shape around the vortex, but also a valuable sparring partner in the developmental process. Ultimately, the realization of the project was not made possible by creativity and determination alone, but by technical know-how and over 100 years of experience in handling water.” The result according to Philippe Starck “is a mixer that represents the absolute minimum: totally transparent, almost invisible, and enclosing a miracle that is the vortex.”
Connecting with Water through the Vortex
For more than 20 years the human interaction with water and space has been at the core of Axor’s innovations. Axor Starck V will be one of the most prominent translations of this idea yet: with the beauty and dynamism of its vortex, the mixer bridges the gap between the functional and emotional aspects of water at the washbasin, transforming it from a basic commodity to a valuable resource.
Organic Design and the Aesthetics of Transparency
The organic, transparent design of Axor Starck V gives it an exciting, yet subdued presence. Besides serving the technical function of making water visible, transparency aesthetically fuses the mixer body with its surroundings, thus, in essence dematerializing it. The openly designed spout contributes to the natural water experience: Before the eyes of the user, the upward, swirling motion of water through the mixer’s body and its “free-fall” into the washbasin trigger a feeling of joy and happiness.
Experiencing Water through Technology and Innovation
True to the Hansgrohe principle of producing highly aesthetic, functional and sustainable bathroom products, Axor Starck V shines with a multitude of innovations that together are certain to define a whole new category of washbasin mixers. For example, the mixer is produced out of the organic material crystal glass, which is sustainable and durable. With a flow rate of 4 l/min, Axor Starck saves water without compromising the user experience. The open, rotatable, and detachable spout offers additional comfort: flexible installation of the mixer body in combination with the washbasin and easy cleaning in the dishwasher.
Axor®, the designer brand of Hansgrohe SE, successfully realizes “Designer Visions for Your Bathroom." In cooperation with Axor, leading architects, interior and product designers develop their vision for the bathroom as a living space. The Axor collections offer a great number of unique and sustainable solutions to create personalized bathrooms of the highest aesthetic and technological levels. To date, Axor design partners include Ronan and Erwan Bouroullec, Antonio Citterio, Front, Jean-Marie Massaud, Nendo, Phoenix Design, Philippe Starck, and Patricia Urquiola. They all contribute towards making life in and around the bathroom a little more meaningful and beautiful. The Axor brand is headed by Philippe Grohe, grandson of the company’s founder Hans Grohe.