Bank Ad Radio Capitalizes on Drive-Thru Wait Times

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Media-Alternatives of San Antonio has launched its “on-site” marketing service for the banking industry branded - “Bank Ad Radio”, found on the web at http://www.BankAdRadio.com.

Bank Ad Radio targets Banks and Credit Unions which operate branches with “Drive-Thru” facilities. With this service, bank customers waiting in their vehicles for drive-thru tellers can tune their car radios to a professionally produced on-site broadcast that gives information about the institution and current financial programs and promotions. Drivers are alerted to the specific broadcast frequency by way of small posted signs.

“Our FM presentations are persuasive that convert “drive-thru’s” into walk-in’s and phone calls” said Mark Tilford, managing partner of Media-Alternatives. Bank Ad Radio uses a “Micro Transmitter” broadcasting a recorded audio program on any specified FM frequency. “Users of Bank Ad Radio do not need additional FCC licensing as our micro-transmitters comply with all FCC regulations right out of the box”, Tilford also added.

When bank customers tune their radios to the frequency posted on strategically placed small signs in the drive-thru area, these vehicle patrons hear promotions such as “how as a bank customer they can save on their car insurance”, “the availability of student loans”, “home mortgage loan information”, and other promotionals.

Media-Alternatives, (operators of Bank Ad Radio), produces customized recordings based on information received from their bank clients, employs male and female professional voice artists, and produces a high quality audio product underscored by licensed music.

“Our 24+ years of audio advertising experience is totally applicable to this new service,” said Tilford. “It is our vision that Bank Ad Radio will become a must-have marketing tool for all banks with drive-thru service, especially those plagued with historic long wait times. Their parent company (on the web at www.OnHoldInfosystems.com) has been in the advertising medium of on-hold marketing since 1985, and serves corporate clients in the United States and the United Kingdom.

“With a little imagination, Bank Ad Radio will become a staple in the ad mix arsenal for bank marketing directors and advertising managers”, concluded Tilford.