Barco dZine recognized for digital signage excellence at the DailyDOOH awards

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Let’s start this working week with some exciting news: Barco is proud to add another great award to its tally. During a black-tie gala at Banqueting House in London last Thursday, Barco dZine and Manganelli Group France won a – joint - DailyDOOH Award in the category Best Quick Service Restaurant/Bar or Restaurant Deployment. The ‘Reggie’ that our colleagues brought home is clear proof of dZine’s excellence in digital signage.


Flunch Restaurants Europe

The award-winning solution was developed for Flunch Restaurants Europe, a chain with 200 restaurants in France, Spain, Portugal, Italy, Poland and Russia. “Flunch was looking for a digital signage solution to streamline communications with their hundreds of thousands of daily consumers. In addition, they wanted to combine practical information with a mix of music and video entertainment, to create a relaxed atmosphere in the restaurants,” explains Luc Deconinck, General Manager of dZine.

Very smart digital signage

dZine and Manganelli Group developed a smart set-up of advanced display solutions/services. In all restaurants, the food chain installed display units that broadcast a mix of product pictures, practical information and entertainment. The ‘information’ part is particularly smart, thanks to smart integration into Flunch’s ERP system. Content is centrally managed by an application that also links the stock level with the local displays. Knowing that customers are likely to choose the food/dishes mentioned on top of the menu board, the restaurant can push products that have sufficient stock or higher margins by putting these on top of the list.

DOOH expertise 
DailyDOOH is a blog on Digital Out-of-Home solutions, put together by a dedicated team of journalists and industry experts. More than writing the blog, the team does industry analysis, market research, commercial and technical due diligence, product design, software reviews, etc. In 2012, they introduced the DailyDOOH Gala Awards to acknowledge outstanding DOOH projects. “The DailyDOOH team travels worldwide and has a pretty good idea of what is really exceptional in all aspects of our business. They put together a panel of distinguished judges to decide on the Awards’ finalists and winners. This DailyDOOH Award is, therefore, a true recognition of our expertise. We’re really honored,” Luc Deconinck concludes.

News Source : Barco dZine recognized for digital signage excellence at the DailyDOOH awards

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