Printer-friendly versionLEGO Hands-On Learning Event on January 25 Kicks off a Fun Three-Month-Long Series Including Exciting LEGO-build Activities in All Stores Nationwide on March 1 and Movie Ticket Giveaways in Select Stores Only
New York, New York – January 16, 2014 – Barnes & Noble, Inc. (NYSE: BKS), one of the nation’s largest booksellers and the leading retailer of content, digital media and educational products, announced today that Barnes & Noble stores nationwide will host a three-month-long series of fun and free activities for LEGO fans to build excitement and share in the experience of the upcoming The LEGO Movie, opening February 7. Kicking off this event series is a free Hands-On Learning “Count Down to the Movie” event on Saturday, January 25, in Barnes & Noble stores nationwide. This event is the first part of a fun three-month long series, which includes a limited movie ticket giveaway in select stores only, and culminates with one of Barnes & Noble’s hugely popular nationwide LEGO-build events on Saturday, March 1, where fans can recreate their favorite scenes from the movie.
For the LEGO Hands-On Learning “Count Down to the Movie” event, LEGO fans will learn about LEGO’s first-ever full-length feature film and join in fun activities. Customers can also listen to The LEGO Movie theme song from the upcoming Sountrack and enjoy a screening of the official trailer for The LEGO Movie on NOOK® devices. Space is limited to 50 participants per store who will receive a mini movie poster. Customers are encouraged to contact their local Barnes & Noble store for additional information and to sign up for the event.
“Barnes & Noble is the only store that can offer LEGO fans the complete LEGO movie experience, and we’re excited to get the fun started with our premier event where customers will have a blast learning about the movie through fun and engaging activities centered around movie facts, movie music, and the official trailer for The LEGO Movie,” said Kathleen Campisano, Vice President, Toys & Games, Barnes & Noble. “In February, LEGO enthusiasts will have the opportunity to go see the movie, and in March, they’re invited back to Barnes & Noble stores for another movie-related in-store building event. All of our stores will offer The LEGO Movie tie-in toys, games and books, making Barnes & Noble the ultimate destination to celebrate all things LEGO.”
The LEGO Movie Hands-On Learning events are free and open to the public. For further details, contact any Barnes & Noble store, or visit the Barnes & Noble Store Locator.
About Barnes & Noble, Inc.Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 673 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store® (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 695 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.
About “The LEGO Movie”“The LEGO Movie” opens nationwide on February 7, 2014. The first full-length theatrical LEGO® adventure, it tells an original 3D computer animated story about Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared.
Directed by Phil Lord & Christopher Miller, “The LEGO Movie” stars Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Nick Offerman, Alison Brie and Charlie Day, with Liam Neeson and Morgan Freeman. Lord & Miller also wrote the screenplay, from a story by Dan Hageman & Kevin Hageman and Phil Lord & Christopher Miller, based on LEGO construction toys. “The LEGO Movie” is produced by Dan Lin and Roy Lee. Executive producers are Jill Wilfert, Matthew Ashton, Kathleen Fleming, Allison Abbate, Zareh Nalbandian, Jon Burton, Benjamin Melniker, Michael E. Uslan, Seanne Winslow, Matt Skiena and Bruce Berman; and co-producer is John Powers Middleton. The filmmaking team includes cinematographer Pablo Plaisted, production designer Grant Freckelton, editors David Burrows and Chris McKay, and composer Mark Mothersbaugh. Chris McKay also serves as animation co-director. “The LEGO Movie” is a Warner Bros Pictures Presentation, in association with Village Roadshow Pictures, in association with LEGO System A/S, a Vertigo Entertainment/Lin Pictures Production. It will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures. www.thelegomovie.com.