Bend Oregon Marketing Agency Shows Its Green, Rebrands to Blue

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BEND, OR – May 18th, 2009 - Savy Strategic Creative, a full service marketing, pr and web agency, today announced its rebrand to The Savy Agency and rolled out a fresh new color, blue. The agency’s rebrand is part of its long-term expansion to meet growing demand in the marketplace and service existing customers. The agency will remain located in Bend, Oregon and operate nationally.

“If there were a color to reflect our sustainability, it would be blue. Blue is the color of the sea and the sky and helps people identify with broader sustainable issues. Since we’ve reached a point where markets have matured in relation to what it means to be green, companies must stretch further and become more transparent, and authentic, to garner attention for their initiatives,” said Christina Brown, Creative Director for The Savy Agency. “Markets are also asking the “so, what else” of sustainability claims. At Savy, we help our clients support their claims and answer those questions for their customers. To communicate this, we’ve incorporated the blue into The Savy Agency’s logo and revised the agency’s positioning statement to “We’ll Take You There”.

Savy has continued to grow its portfolio of sustainable clients by bringing on market pioneers such as GreenLight Pallet Co, the manufacturer of the UNIPAL 100% recyclable patented corrugated pallet system which weighs 1/4th the weight of a wood pallet, can be made from 100% recycled cardboard and is 100% recyclable at the end of its lifespan, and O’Keeffe’s Company, the manufacturer of Working Hands, Healthy Feet and Life Out There crèmes for severely dry, cracked skin. O’Keeffe’s Company was recently awarded as the 2009 winner of the 25th annual Golden Hammer Awards in the communications category for its new polypropylene jar which uses less plastic and is 100 percent recyclable.

The Savy Agency is an integrated marketing, pr and web firm aimed at helping businesses connect with savvy consumers and grow their brands. Savy’s services include brand development and rebranding, marketing and sales strategy, web design and development, search engine marketing and optimization, advertising creative, and public relations. Savy incorporates a lean and green approach with paperless operations, eco-friendly printing, soy based inks, and recycled cardstocks, and helps clients take steps towards more sustainable business practices. www.savyagency.com