BenQ Selects Antarra Communications as U.S. Public Relations Agency of Record

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Campaign to Focus on Projector and LCD Monitor Product Lines to the Channel Market
The Consumer Gaming Market will be Targeted for LCD monitors

10/30/2006 – Garden Grove, CA –Antarra Communications, a fast growing public relations and marketing communications firm has been selected by BenQ America Corp. to provide strategic public relations support for its popular LCD monitor and projector product lines. The Antarra team will begin work immediately on developing BenQ’s communications effort that will encompass communications strategy and media relations activities.

The BenQ team will be led by Susan van Barneveld and includes staff from both the agency’s West and East Coast offices.

“Antarra Communications is ideally suited to help BenQ communicate our products to the channel audience. The agency’s intimate experience with the IT industry and its dedicated responsiveness that is key in today’s dynamic industry, were two main factors in our decision. We're looking forward to working with the Antarra team to continue building BenQ's reputation and increasing our impact to the channel market. We will continue building an awareness of our LCD monitors to the consumer gaming market, said Alison Hau, PR & Advertising Manager for BenQ America Corp.”

"BenQ is a well known brand in the consumer electronics industry, and one that we feel privileged to be associated with," said Susan van Barneveld CEO and co-founder of Antarra Communications. "The opportunity to develop and implement communications strategies that address the unique challenges of the U.S. channel market will be an exciting road to travel. Antarra enjoys working in the gaming community and will be pleased to further the awareness of BenQ’s monitors to that market as well."

The agency provides communications support for a variety of clients in: aerospace, consumer electronics, defense, industrial, manufacturing, packaging, publishing, security and storage.

About Antarra Communications

Founded in 2001, Antarra Communications is a forward-looking international marketing communications firm featuring a wide array of marketing and public relations services. Headquartered in Garden Grove CA, with a New Jersey office to better serve its growing list of East Coast clients. Clients are located in many of the major tech centers of the U.S. and around the world. Visit "http://www.antarra.com" or call 714-891-3660.

http://www.antarra.com/newsrelease.asp?pressreleases_id=20