Summarized in a complimentary WhatWorks market brief, the research shows that the global LMS market is growing rapidly in all geographies and segments, led by increased sales in North America and driven by an expanded role for the LMS in most organizations.
“The big story here is rebounding growth of LMS sales in larger organizations in North America, which accounts for 63 percent of the top 30 providers’ revenue overall,” said David Mallon, head of research, Bersin by Deloitte, Deloitte Consulting LLP. “In the U.S., 15 percent of training spending in 2013 went to learning technologies — the largest percentage it has been since we began tracking this metric.1 A key reason for this is that the LMS is evolving to become a system of record to support the integration of talent management processes, as well as social and informal learning, while also providing a hub for knowledge management, communication and collaboration.”
The Definitive Buyer's Guide to the Global Market for Learning Management Solutions 2014 delivers important insights that leaders should consider:
This is a global market that is highly fragmented. With more than 650 LMS providers worldwide, LMS buyers now can look beyond the top providers and find many other easy-to-implement SaaS-based systems with flexible pricing models and fast implementations. The research anticipates 15 percent growth in the Asia-Pacific region, where Australia, for example, has seen several new providers enter the market in response to increased demand; 25 percent growth in the rapidly-growing Latin-America/Caribbean markets; and 10 percent growth in Europe/the Middle East, Africa, reflecting the region’s slower economic growth.
The user experience comes to the forefront. Learner-driven functionalities such as the profile and career management, and innovations in learner-focused content such as massive open online courses and video are coming to the front, while traditional functionalities including e-learning and classroom management are becoming less prominent. This represents a significant shift toward building learning opportunities around the learner, instead of around a course or event.
An increased focus on career management and development planning. As the LMS has become more and more integrated with broader talent management processes, functionality related to development planning and career paths has risen in profile and importance. These features, with the learner profile, are overtaking the course catalog as the face of these systems.
Mobile and social capabilities to play a larger role in selection criteria. Only 19 percent of LMS shoppers say that mobile is a primary consideration and only 17 percent say as much for social features. However, demand for mobile learning support is increasing, and organizations that understand the most effective social applications for their learning strategy will be equipped to select next-generation providers as they integrate these capabilities.
The full report,
The Definitive Buyer’s Guide to the Global Market for Learning Management Solutions is available for $1,995 for a PDF. For more details, go to
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1. For more information, The Corporate Learning Factbook 2014: Benchmarks, Trends, and Analysis of the U.S. Training Market, Bersin by Deloitte / Karen O’Leonard, January 2014. Available to research members at www.bersin.com/library or for purchase at www.bersin.com/factbook.