February 03, 2014
Left: (L-R) Charlotte von der Lancken, Anna Lindgren and Sofia Lagerkvist are the creative brains behind the Swedish design trio Front. Photo copyright: Alexander Schneider for Axor/Hansgrohe SE.
Axor®, the designer brand of the mixer and shower manufacturer Hansgrohe SE, has won one of the most coveted media awards – the Wallpaper* Design Award 2014 – for the best shower. A high-caliber panel of judges, including fashion designer Victoria Beckham and US music producer / film director Spike Jonze, distinguished the Axor WaterDream by Front. It is the second Wallpaper* Design Award for Axor: in 2011 the brand received the the award for its Axor Bouroullec collection.
“Receiving the Wallpaper* Design Award is a great honor for us, and it confirms our successful design process from the concept right through to the finished product. This comes on the heels of the ‘Interior Innovation Awards – Best of Best’, which we received earlier for the new Axor ShowerProducts. Both awards show, that we are able to take well-conceived concepts and turn them into successful products that not only appeal to the trade, but also to a design-oriented public. We are delighted with this expression of appreciation for our work, which goes far beyond the development of the product itself,” says Philippe Grohe, the Head of the Axor.
Axor WaterDream by Front: a visual appreciation of water pathways
With a simplicity that is characteristic of Scandinavian design, Front focuses on the technical aspects of showers, presenting their Axor WaterDream as an homage to the plumbing trade and to the aesthetics inherent in technology. “Front shows us how something that is normally hidden from view can become a visually appealing and valued spatial construct,” says Philippe Grohe. Charlotte von der Lancken from Front adds: “We want to use our personal perception of the shower to draw attention to the technology behind the wall, which is often concealed. It is important for us to foster an awareness for the most archetypal aspect of the bathroom – the installation itself. For this reason, we played around with the most elementary components used to bring water to us – couplings, pipes, valves, funnels.”
Axor WaterDream: visions for the bathroom as a living space
For over 20 years now Axor has been working with architects, interior designers and product designers of international standing to create conceptual visions for the bathroom. “When we start planning for a new collection, we are less con-cerned with the marketable product itself. Instead, we focus on providing scope for creating something new, on breaking down long-established patterns of thinking, and on engaging in an open, interdisciplinary dialog with our design partners. This has made it possible for us to continuously break new ground and set new industry standards,” says Philippe Grohe.
Wallpaper*, one of the most renowned international design and lifestyle magazines, is written for a creative audience with an affinity for good design. It reports on the latest trends in architecture, interior design, travel and fashion. The Wallpaper* Design Awards are among the leading media awards in the design industry. They are awarded annually by a select panel of judges representing the cream of the crop of the architecture, design and fashion industries. Individual brands cannot enter submissions for the award – they need to be nominated. In addition to Axor, winners of this year's Wallpaper* Design Awards include brands like Prada (most attractive men’s collection) and international star designers like Neri & Hu (best design group).
Axor®, the designer brand of Hansgrohe SE, successfully realizes “Designer Visions for Your Bathroom." In cooperation with Axor, leading architects, interior and product designers develop their vision for the bathroom as a living space. The Axor collections offer a great number of unique and sustainable solutions to create personalized bathrooms of the highest aesthetic and technological levels. To date, Axor design partners include Ronan and Erwan Bouroullec, Antonio Citterio, Front, Jean-Marie Massaud, Nendo, Phoenix Design, Philippe Starck, and Patricia Urquiola. They all contribute towards making life in and around the bathroom a little more meaningful and beautiful. The Axor brand is headed by Philippe Grohe, grandson of the company’s founder Hans Grohe.
Design Awards 2014 Winner badge and Design Awards 2014 magazine cover used in this article copyright: Wallpaper*.