Biggest Announcement in Domino’s 20 Year History

Printer-friendly versionPDF version

Domino's Pizza has launched a new premium pizza range with more of the high quality toppings that Australian's want. The new range is called Chefs Best and was released in Australia on Monday the 11th of March.

QLD, Australia., March 12, 2013 - (PressReleasePoint) -Today Domino’s Pizza Enterprises (Domino’s) has revealed their new Chef’s Best™  range, a game changing initiative set to revolutionise the Australian pizza industry and reposition value in the eyes of the consumer.

The new range is timely with a recent survey of over 1,600 Australians revealing that 80% of respondents want more toppings and over 70% want more restaurant quality ingredients on their pizza.

Domino’s has responded with the launch of the Chef’s Best™ range which offers customers more of the restaurant quality ingredients they want, designed with premium taste in mind.

Domino’s CEO Don Meij said, “Australia has demanded change and we’ve pushed ourselves to respond."

“We always have our customers’ wants and needs at the front of our mind, and as market leaders it is up to us to push the boundaries in our industry and lead the way with new innovations and game changing products,” Mr Meij said.

The new range includes eight different pizzas - Chef’s Best Grand Supreme, Chef’s Best Loaded Meatlovers, Chef’s Best Chicken & Camembert, Deli Vege and Camembert, BBQ Duck & Blue Cheese, Chicken & Cranberry, Shiraz Lamb & Tomato and BBQ Pork & Hollandaise all available from only $8.

“Our new Chef’s Best™ range is all about more for less. We’re giving customers pizzas with more quality and more taste that are loaded with more toppings in every bite. At one of our lowest prices, this new range of pizzas is a game changer for us and the Australian pizza industry.”

The top-quality, premium restaurant ingredients include ground beef, ham off the bone, roast pork belly, oregano, blue cheese crème fraiche and baby spinach.
 
“At one of our lowest prices, this new range of pizzas is a game changer for us and the Australian pizza industry.”

For more information about the new Chef’s Best™ range please visit www.dominos.com.au

Domino’s is Australia’s number one choice in pizza, selling over 60 million a year. Opening its first store in Australia in 1983 the business has grown to include a franchise network of 570 stores across Australia and New Zealand and will celebrate 30 years in business this year.