BLUETOOTH SIG ANNOUNCES FINALISTS OF 5th ANNUAL

Hot New Products Now Eligible for User’s Choice Voting – You Pick the Winner

BELLEVUE, WA – December 8, 2009– The Bluetooth Special Interest Group (SIG) today announced the finalists of the 5th Annual Best of CES 2010 Awards. The 10 finalists, one of which will be named the winner of the Best of CES 2010 Awards, represent the best of the best inBluetoothtechnology with innovative wireless connectivity features that will be seen in market in the coming year. The finalists will be showcased during the Bluetooth SIG member reception held the evening of January 8, during the 2010 International Consumer Electronics Show (CES).

This announcement also marks the kick-off of the 2nd Annual Bluetooth SIG Best of CES User’s Choice Awards, where visitors towww.bluetooth.com/userschoicecan vote for their favorite Best of CES finalist and be entered to win one of the 10 finalist products. Each vote counts as one entry and visitors may vote as often as they’d like. Voting opens today and will remain open until Sunday, January 3.

The overall Best of CES winner and the Best of CES User’s Choice winner will be unveiled at the Bluetooth SIG member reception. Member companies and media alike will be able to view the finalists’ devices firsthand and be present for the announcement of the overall winners. The winning products will be featured in the spring 2010 issue of the Bluetooth SIG magazine,SIGnature, and will also receive a free, full-page advertisement in the magazine.

Finalists of the 5th Annual Best of CES Awards Program are:

• Creative and APTX Creative Inspire S2 Wireless Speakers
• MicrosoftBluetooth® Mobile Keyboard 6000
• Microsoft Corporation Windows 7
• Motorola, Inc. MotorolaBluetooth®(HP Laptop withBluetoothv3.0)
• Nokia Booklet 3G Mini Laptop
• Parrot Grande Specchio Photo Frame
• Samsung Electronics Co., Ltd. GT-S9110 Watch Phone
• Samsung Electronics Co., Ltd. YP-R1 Music Player
• Sennheiser Communications A/S MM 450 Stereo Headphones
• Sony Computer Entertainment Inc. PLAYSTATION3 

“These top products encompass all of the features that makeBluetoothtechnology so unique,” said Michael Foley, Ph.D., executive director, Bluetooth SIG. “With nearly three billionBluetoothdevices available worldwide today, the sky is the limit forBluetoothtechnology and these products provide a glimpse into what the future holds for its users around the globe.”

Fifty-four devices were submitted for consideration and were carefully tested and inspected by the Bluetooth SIG based on a variety of criteria including interoperability testing, containing expected profiles, and ease of use. Bonus points were awarded to those products that included Experience Icons on the product packaging or the product website, and also for products utilizing the newly adoptedBluetoothv3.0 specification.

AboutBluetooth® Wireless Technology

Bluetoothwireless technology is the global short-range wireless standard for personal connectivity of a broad range of electronic devices. The technology continues to evolve, building on its inherent strengths – small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. This evolution now provides manufacturers and consumers with three options for connecting wirelessly – classicBluetoothtechnology for use in a wide range of consumer electronics;Bluetoothhigh speed technology for the transfer of video, music and photos between phones, cameras, camcorders, PCs and TVs; andBluetoothlow energy technology for low power sensor devices and new web services within the health and fitness, personal device, automotive and automation industries. More than eight newBluetoothenabled products are qualified every working day and more than 19 millionBluetoothunits are shipping per week. There are nearly three billionBluetoothdevices in the marketplace and that number climbs daily, making it the only proven wireless choice for developers, product manufacturers, and consumers worldwide.

About the Bluetooth SIG

The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development ofBluetoothwireless technology and bringing it to market. The Bluetooth SIG includes Promoter group companies Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with over 12,000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Bellevue, Washington, U.S.A. For more information please visitwww.bluetooth.com.

TheBluetoothword mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.

Note to Editors: Media assets (stills and video) to accompany stories aboutBluetoothwireless technology are available onBluetooth.com, hosted by The NewsMarket:http://www.bluetooth.com/thenewsmarket

 Press Contacts:

Americas

Starr Million Baker     
INK Public Relations for the Bluetooth SIG
+1 (512) 382-8981              

starr@ink-pr.com 

CHINA
Maggie Gao
Hill & Knowlton for the Bluetooth SIG
+86 10 6512 8811

maggie.gao@hillandknowlton.com.cn

JAPAN
Takanori Suzuki
Inoue Public Relations for the Bluetooth SIG
+81-3-5269-2301

suzuki@inoue-pr.com

KOREA
Harry Yoon
Strategic Marketing and Communications, Inc. for the Bluetooth SIG
+82-2-3445-3232

harry@oksmc.co.kr

TAIWAN
Hira Yu
Apex Communications Consultants Co., Ltd., for the Bluetooth SIG
886-2-7718-7777 ext. 517

hira@apexpr.com.tw

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