BLUETOOTH SIG ASKS: COULD YOU, WOULD YOU FROM A CAR? COULD YOU, WOULD YOU IN A BAR?

“Ditch the Dongle” Campaign Launched to Promote Use ofBluetoothTechnology Wireless Tethering for PC Internet Connection

BELLEVUE, WA – December 7, 2009– The Bluetooth Special Interest Group (SIG) kicked off its “Ditch the Dongle” campaign today to raise consumer awareness of the ability forBluetoothtechnology – the global wireless standard found in the majority of mobile phones – to connect PCs to the Internet wirelessly, free of charge, without extra equipment or subscriptions, and from anywhere the mobile phone receives 3G network access.

“Many consumers are unaware that they even have this capability in their current phone because the majority of cell phone carriers don’t want them to know,” said Michael Foley, Ph.D., executive director, Bluetooth SIG. “But when you connect this way, you’ll wonder how you ever got along without it – the key to connection has been in your pocket all along.”

So if you could connect, where would you connect?

Consumers are being asked via theBluetooth SIG Facebook pageto share where and why they would connect if they could. Does your job require you work far from the creature comforts of Starbucks and a T-Mobile hotspot?  Or do you hike and bike through our country’s stretches of wilderness?  Or perhaps sometimes you just don’t want to pay the $6.99 for Wi-Fi service while you wait for your plane to arrive?  Let us know – we will be posting the best answers toBluetooth.com.

How it works

To useBluetoothtechnology to access the Internet, your computer needs to haveBluetoothtechnology and your mobile phone needs to be 3G andBluetoothenabled. If your devices fulfill these criteria, visit ourHelpful Hints pagefor recommendations about usingBluetoothtechnology to connect to the Internet:

AboutBluetooth® Wireless Technology

Bluetoothwireless technology is the global short-range wireless standard for personal connectivity of a broad range of electronic devices. The technology continues to evolve, building on its inherent strengths – small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. This evolution now provides manufacturers and consumers with three options for connecting wirelessly – classicBluetoothtechnology for use in a wide range of consumer electronics;Bluetoothhigh speed technology for the transfer of video, music and photos between phones, cameras, camcorders, PCs and TVs; andBluetoothlow energy technology for low power sensor devices and new web services within the health and fitness, personal device, automotive and automation industries. More than eight newBluetoothenabled products are qualified every working day and more than 19 millionBluetoothunits are shipping per week. There are nearly three billionBluetoothdevices in the marketplace and that number climbs daily, making it the only proven wireless choice for developers, product manufacturers, and consumers worldwide.

About the Bluetooth SIG

The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development ofBluetoothwireless technology and bringing it to market. The Bluetooth SIG includes Promoter group companies Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with over 12,000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Bellevue, Washington, U.S.A. For more information please visitwww.bluetooth.com.

TheBluetoothword mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.

Note to Editors: Media assets (stills and video) to accompany stories aboutBluetoothwireless technology are available onBluetooth.com, hosted by The NewsMarket:http://www.bluetooth.com/thenewsmarket

 Press Contacts:

Americas

Starr Million Baker     
INK Public Relations for the Bluetooth SIG
+1 (512) 382-8981              

starr@ink-pr.com