Bluetooth Sig Crowns Creative Inspire S2 Wireless Speakers Winner Of 5th Annual Best Of Ces Awards

User’s Choice Winner, MicrosoftBluetooth®Mobile Keyboard 6000, Also Unveiled During Annual Celebration ofBluetoothWireless Technology

LAS VEGAS, NV - Jan. 8, 2010 – From the International Consumer Electronics Show (CES) 2010 in Las Vegas, the Bluetooth Special Interest Group, Inc. (SIG) announced Creative and apt-X Creative Inspire S2 Wireless Speakers as the winner of its 5th Annual Best of CES 2010 Awards, an event held during CES to highlight the innovative and user friendlyBluetoothenabled products that will be making their mark on the consumer electronics industry in the coming year.

“As the industry prepares for a groundbreaking year in wireless technology, certain products stand above all others as outstandingBluetoothenabled devices, bringing together functionality, innovative design, and a positive user-friendly experience,” said Michael Foley, Ph.D., executive director of the Bluetooth SIG. “The Creative Inspire S2 Wireless Speakers, the winner of the 5th annual awards program, exemplifies all these characteristics and more, capturing the best in the evolution ofBluetoothtechnology.”

Fifty-four devices were submitted for consideration and were carefully tested and inspected by the Bluetooth SIG based on a variety of criteria including interoperability testing, containing expected profiles, and ease of use. Bonus points were awarded to those products that included Experience Icons on the product packaging or the product website, and also for products utilizing the newly adoptedBluetoothV3.0 specification. After ten finalists were selected, one overall winner was chosen.

Back this year was the category of User’s Choice where visitors to www . bluetooth . com were given the chance to vote for their top pick from ten previously selected finalists and enter to win one of the finalist products. Voting opened December 8 and remained open until January 3. Over 300 votes were received and one winner was chosen as the fan favorite in addition to the overall Best of CES 2010 winner.  The User’s Choice winner for 2010 was the MicrosoftBluetoothMobile Keyboard 6000.

The overall Best of CES winner and the Best of CES User’s Choice winner were unveiled tonight at the Bluetooth SIG member reception. The winning products will be featured in the Spring 2010 issue of the Bluetooth SIG magazine,SIGnature.

About Bluetooth® Wireless Technology

Bluetoothwireless technology is the global short-range wireless standard for personal connectivity of a broad range of electronic devices. The technology continues to evolve, building on its inherent strengths – small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. This evolution now provides manufacturers and consumers with three options for connecting wirelessly – classicBluetoothtechnology for use in a wide range of consumer electronics;Bluetoothhigh speed technology for the transfer of video, music and photos between phones, cameras, camcorders, PCs and TVs; andBluetoothlow energy technology for low power sensor devices and new web services within the healthcare, fitness, security, home entertainment, automotive and automation industries. More than eight newBluetoothenabled products are qualified every working day and more than 19 millionBluetoothunits are shipping per week. There are nearly three billionBluetoothdevices in the marketplace and that number climbs daily, making it the only proven wireless choice for developers, product manufacturers, and consumers worldwide.