BluGanesha Airwaves gives Kolkata it's first Bluetooth Hotspot

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Fast, Reliable, Highly Response-Oriented, Measurable, Cost effective Advertisement via Bluetooth. BluGanesha introduces Bluetooth Marketing for the 1st time in Eastern India.

Kolkata, West Bengal, India, March 29, 2014 (PressReleasePoint) - 

BluGanesha Airwaves has come up with a new concept in Bluetooth Marketing-A platform where brands can deliver their offers, discounts, promotional and other exclusive contents right into the mobile phones of their prospective customers.

" What's better than directly getting brand contents communicated right into the mobile phones of prospective customers. It's fast.. It's direct.. With a personal touch.. And what more? It is cost effective," says the Company.

Running a campaign through a Bluetooth Marketing Network actually empowers brands to connect and communicate with the mobile phones of the people within that vicinity, flawlessly and with highly personalised content as it makes them the owner of the airwaves by broadcasting their content exclusively.

Initially, the Company has installed it's first Bluetooth Hotspot at the back gate of St. Xavier's College (at Delights) in the heart of the City. At the crossing of Hungerford Street & Short Street, this spot has a daily footfall of around 6,000 to 10,000 persons ranging from students, teachers, parents, corporate professionals and people from other walks of life. The BluGanesha Bluetooth Hotspot first scans for devices within the proximity, sends request to connect to all the Bluetooth enabled devices and then delivers the content.

Unlike all other forms of marketing the uniqueness of this concept is that it is permission-based and multiple forms of content like brand based videos, images, music, text vouchers and even mobile applications can be broadcasted. What is even more interesting is that brands can also get authentic statistics highlighting the number of  people your campaign could connect to, thereby making this form of advertising fully measurable and 100% authentic.

The Company is in talks with various other establishments at prominent locations in the city to set up a hotspot network, which will then help brands to connect to the footfalls in those locations at very less cost as compared to other traditional forms of advertising and marketing.

Press Contact:
Vipul Burman,
BluGanesha Airwaves,
C/o Press Media,
95A Park Street,
Opposite St. Xavier's College,

+91 9830094647
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