BMC Launches App Store, Discusses “Consumerization” Of Enterprise Marketing

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HOUSTON– December 13, 2013 – BMC Software, the company behind MyIT and BMC AppZone, announced this week the availability of BMC Marketplace, allowing customers to market and sell “private-label” apps twice as fast as competitors. Thought leaders at BMC also reflected on the impact consumerization is having on the marketing function and how IT organizations can better take advantage of cloud benefits through a mindset of possibility and flexibility.
 
Product Updates
 
New BMC Marketplace Accelerates Enterprise App Revolution
Introducing BMC Marketplace, a cloud-based app store for companies who want to deploy their own “Amazon-like” branded marketplace to market and sell private-label mobile, cloud, custom and desktop applications -- twice as fast as any custom alternative. 
 
Thought Leadership
 
The Consumerization of Marketing
Just as consumerization changed expectations for IT organizations, leading marketers are now expected to be far more in tune with the ebb and flow of customer preference and behaviors. Instead of waiting for one killer idea, marketers can test dozens of ideas –simultaneously-- to determine which are most effective. Read the full post from On the Mark.
 
Create Your Own Cloud Success Story
Herb VanHook, VP and Deputy CTO, BMC Software, spoke to CIO Custom Solutions Group recently about the future of cloud, and how IT organizations can more effectively take advantage of its benefits. Get the highlights and access the full interview at BMC Communities.
 
What People are Saying
 
BMC Software launches online app store; Kia Behnia comments
Jay Clemens, ExecutiveBiz
 
BMC Software releases turnkey solution to build custom app marketplaces
Arnal Dayaratna, Cloud Computing Today
 
BMC launches service to host private-label enterprise app stores
Joab Jackson, IDG News Service
 
New BMC marketplace accelerates enterprise app revolution
Elizabeth White, Sys-Con Media
 
Soaring clouds at Dreamforce
Jeff Kaplan, Think Strategies
 
BMC owners join tussle for Compuware
Ed Hammond, Financial Times


BMC Software. IT Innovation Drives Business Transformation.

For more than 30 years, BMC has helped thousands of companies around the world master IT complexity.  From mainframe to cloud to mobile, from the back room to the boardroom, BMC delivers the automation, integration, and sophistication that enable the business and IT to perform like never before.  To learn more, visit bmc.com. 

Public Relations Contacts:

Ann Duhon

Phone: (713) 918-3201
ann_duhon@bmc.com

 

BMC, BMC Software, and the BMC Software logo are the exclusive properties of BMC Software, Inc., are registered with the U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other BMC trademarks, service marks, and logos may be registered or pending registration in the U.S. or in other countries. All other trademarks or registered trademarks are the property of their respective owners. © Copyright 2013 BMC Software, Inc.

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