iBiquity CEO Highlights CES Trends and Implications for Radio Broadcasters
February 27, 2014 – Columbia, MD – In his latest online column, Bob Struble, President & CEO of iBiquity Digital, the developer of HD Radio™ Technology, recaps his findings from the 2014 CES Show. His conclusion: “the trends toward broad connectivity and a tremendously competitive audio market are... accelerating. Broadcasters must redouble their efforts to keep their hard fought place in the media mix.”
"Consumer electronics in cars – the infotainment system – has become a critical buying factor in new car sales, as important as acceleration, gas mileage and safety ratings."
"AM/FM has great content, but position on the screen is being decided by automotive product people who are demanding visually-enhanced experiences. In many ways the blank analog screen has lost its position on the dashboard to other more fully-featured services. HD Radio broadcasting is imperative in the race to keep up."
"Yesterday's clock radio is probably a dock, table radios and boom boxes have become Bluetooth speakers, and my generation's transistor radio or headphone radio or Walkman is now a ...mobile phone."
"Radio's... core broadcast product (is) proving to be a better business (than streaming), even in this hyper-targeted, hyper-competitive world."
"What (the Internet of Things) means for broadcaster is this: in a very short period of time, every device that has an AM/FM tuner, will also have an internet connection. And that has profound competitive implications."
About iBiquity Digital Corp.
iBiquity Digital Corporation is the developer of HD Radio™ Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new and unique FM content via HD2/HD3 channels, crystal-clear sound and data services on both the AM and FM bands – all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Piscataway, NJ. For more information, please visit hdradio.com
For additional information, please contact:
Office – 443.539.4353
Note to editors: HD Radio™ and the “HD Radio” logo are proprietary trademarks of iBiquity Digital Corp. The “HD” in HD Radio™ is part of iBiquity Digital’s brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.
News Source : Bob Struble: CES 2014 Confirms Radio’s Competitive Challenge